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  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report The Forrester Wave™: Enterprise BI Platforms (Vendor-Managed), Q3 2019

    The 14 Providers That Matter Most And How They Stack Up
    July 29, 2019 | Boris Evelson

    In our 19-criterion evaluation of vendor-managed enterprise business intelligence (BI) platforms providers, we identified the 14 most significant ones — 1010data, Amazon Web Services, Birst, Domo,...

  • Report The Forrester Wave™: Digital Experience Platforms, Q3 2019

    The 10 Providers That Matter Most And How They Stack Up
    July 8, 2019 | Mark Grannan, Ted Schadler

    In our 33-criterion evaluation of digital experience (DX) platform providers, we identified the 10 most significant ones — Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle,...

  • Report Now Tech: Digital Experience Platforms, Q3 2019

    Tools And Technology: The Digital Experience Delivery Playbook
    July 5, 2019 | Mark Grannan

    You can use digital experience (DX) platforms to create coherent customer experiences, enable digital operations agility and velocity on modern infrastructure, and fuel insights-led optimization...

  • Report Choose The Right CRM Solutions For Your Organization

    Tools And Technology: The CRM Playbook
    July 5, 2019 | Kate Leggett

    The CRM technology landscape is changing with the commoditization of core features, the fragmentation of CRM, the rise of platforms and ecosystems of value, and the need to provide...

  • Report The Forrester Wave™: Customer Service Solutions, Q2 2019

    The 12 Providers That Matter Most And How They Stack Up
    June 18, 2019 | Kate Leggett

    In our 33-criterion evaluation of customer service solution providers, we identified the 12 most significant ones — Appian, bpm'online, Freshworks, Microsoft, Oracle, Pegasystems, Salesforce, SAP,...

  • Report Now Tech: Cross-Channel Campaign Management, Q2 2019

    Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
    May 17, 2019 | Rusty Warner

    B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

  • Report Five Questions For Your Next-Generation SAP Services Provider

    Use Insights From Recent Customer Discussions To Determine If Your Future Partner Is Equipped To Lead Your SAP-Driven Transformation
    May 6, 2019 | Amanda LeClair

    SAP customers face massive transformation, due to both their internal priorities and SAP's shifts in strategy. Clients must define what transformation means for their organization, evaluate how...

  • Report SaaS Marketplaces Are The New Frontier Of Enterprise Software

    Software-As-A-Service Buyers Get A Faster, Simpler Buying Experience As Well As Better Security And Integration
    May 3, 2019 | Liz Herbert

    Clients tell us that software-as-a-service (SaaS) vendors are too numerous (and too small) for a formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model...

  • Report Forrester Infographic: Digital Services Acquisitions Expedite Market Consolidation

    March 29, 2019 | Amanda LeClair

    In the quest to deliver end-to-end digital transformation services, the lines between a business consultancy, systems integrator, and agency continue to blur. Many services firms pursue aggressive...

  • Report Now Tech: Real-Time Interaction Management, Q1 2019

    Forrester's Overview Of 42 RTIM Providers
    January 11, 2019 | Rusty Warner

    B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

  • Report Now Tech: Configure Price Quote Solutions, Q4 2018

    Forrester's Overview Of 27 CPQ Solutions Providers
    December 21, 2018 | Tom Kaneshige, John Bruno

    You can use configure price quote (CPQ) solutions to shorten deal-cycle times, increase deal conversion, and improve customer experience. But to access these benefits, you'll first have to select...

  • Report The Forrester New Wave™: SaaS Marketplaces, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up
    December 6, 2018 | Liz Herbert

    In Forrester's evaluation of the emerging market for software-as-a-service (SaaS) marketplaces, we identified the eight most significant providers in the category — Adobe, ADP, Alibaba, Amazon Web...

  • Report The Forrester New Wave™: Natural Language Generation For Analytics, Q4 2018

    The Nine Providers That Matter Most And How They Stack Up
    November 28, 2018 | Boris Evelson

    In Forrester's evaluation of the emerging market for natural language generation (NLG) for analytics, we identified the nine most significant providers in the category — Arria, Automated Insights,...

  • Report Predictions 2019: Software

    Software Innovation Builds Upon Cloud, Collaboration, AI, And More

    Making predictions is hazardous, particularly about the future. Nevertheless, our intrepid software analyst team offers a handful of predictions about important changes in development tools and...

  • Report Now Tech: API Management Solutions, Q4 2018

    Forrester's Overview Of 22 API Management Providers
    October 24, 2018 | Randy Heffner

    Companies use API management solutions to set up an API foundation for digital transformation, manage relationships with API users, and drive business value from APIs. But to access these benefits,...

  • Report Now Tech: Loyalty Marketing, Q4 2018

    October 22, 2018 | Emily Collins

    You can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have...

  • Report The Forrester Wave™: CRM Suites, Q4 2018

    The 11 Providers That Matter Most And How They Stack Up
    October 22, 2018 | Kate Leggett

    In our 33-criterion evaluation of CRM suite providers, we identified the 11 most significant ones — Aptean, bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP,...

  • Report Use Apps Ecosystems: Advance Transformation

    Leverage Retail Apps Ecosystems To Accelerate Transformation
    October 15, 2018 | George Lawrie

    We've all heard about microservices and the flexibility they confer in reconfiguring business processes. But how might you orchestrate all the services and parties for a back-to-back order that you...

  • Report New Tech: Natural Language Generation (NLG) Technologies, Q3 2018

    Forrester's Landscape Overview Of 12 Providers
    September 24, 2018 | Boris Evelson, Christian Austin

    A picture isn't always worth a thousand words. Even with the slickest dashboards, clients ask us, "Can't somebody just explain what the numbers mean to an executive?" Further, a human can't...

  • Report The Forrester Wave™: Multimodal Predictive Analytics And Machine Learning Solutions, Q3 2018

    The 13 Providers That Matter Most And How They Stack Up
    September 5, 2018 | Mike Gualtieri, Kjell Carlsson, Ph.D.

    In our 24-criteria evaluation of multimodal predictive analytics and machine learning (PAML) providers, we identified the 13 most significant ones — Dataiku, Datawatch, FICO, IBM, KNIME, MathWorks,...

  • Report The Forrester Wave™: Global Digital Banking Platforms, Q3 2018

    The 10 Solutions That Matter Most And How They Stack Up
    August 27, 2018 | Jost Hoppermann

    In our 40-criteria evaluation of digital banking platform providers, we identified the 10 most significant solutions — EdgeVerve (Infosys Finacle); Finastra (Fusion Essence and Fusion Phoenix);...

  • Report The Forrester Wave™: Marketing Resource Management, Q3 2018

    The Eight Providers That Matter Most And How They Stack Up
    August 22, 2018 | Rusty Warner, Ryan Skinner

    In our 35-criteria evaluation of marketing resource management (MRM) providers, we identified the eight most significant ones — Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and...

  • Report Now Tech: Identity Resolution, Q3 2018

    Forrester's Overview Of 24 Identity Resolution Providers
    August 21, 2018 | Joe Stanhope, Susan Bidel

    B2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these...

  • Report Now Tech: Data Preparation Solutions, Q3 2018

    Forrester's Overview Of 21 Data Preparation Solutions Providers
    August 1, 2018 | Cinny Little

    You can use data preparation solutions to speed up and democratize the process of using data for insights and actions, inject more business knowledge into data, and ensure trusted data. But to...

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