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  • Report Every Business Should Master Customer Success Management To Boost Customer Loyalty

    Customer Success Management Ensures Customers Get Value
    October 17, 2019 | TJ Keitt

    Because customer success management (CSM) was first developed at B2B software-as-a-service (SaaS) companies, many customer experience (CX) pros believe it only applies to a subset of businesses....

  • Report Create Employee Personas To Power EX Strategy

    May 9, 2019 | Angelina Gennis

    A well-designed employee experience (EX) makes employees feel more connected to the overall organization, motivating them to invest their time and talent in doing great work. EX professionals...

  • Report The Customer Journey Atlas In Six Steps

    How To Organize And Prioritize Your Journey Mapping Efforts For Success
    August 8, 2018 | Kelly Price

    Journey mapping is one of the most popular and powerful tools for improving customers' experiences: 88% of customer experience (CX) pros report that their firms do it. Yet many firms still struggle...

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