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Report Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Global)
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Social is the fastest-growing digital advertising channel globally in the next five years. Marketers must understand what's driving this spend and adjust their spending strategies to match. This...
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Report Forrester Analytics: Online Display Advertising Forecast, 2019 To 2023 (Europe)
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August 7, 2019 | Brandon VerblowWith the implementation of GDPR, online display advertising spend will face greater headwinds than other digital ad channels. Marketers, publishers, and adtech firms should read this report to...
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Report Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (Europe)
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Mobile is the preferred device for consumers on the go, which makes it a crucial tool for marketers who want to influence their target group. This report focuses on how mobile ad spend is...
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Report Forrester Data: Digital Marketing Tracker, Q3 2017
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December 11, 2017 | Brandon VerblowForrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...