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  • Report Case Study: Zoetis Sponsors A Mobile App To Build Brand Awareness

    A Mobile Marketing POST Report
    April 23, 2014 | Jennifer Wise

    Pfizer Animal Health, a global animal health company, was rebranded Zoetis in 2013. With a new name, the company needed a way to raise awareness in the marketplace. To connect with its audience, it...

  • Report The State Of Health Plans' Mobile Product Strategies

    How Health Plans Are Tackling Mobile — And How They Risk Missing The Mark
    December 30, 2010 | Elizabeth Boehm, Seth Fowler

    Consumer product strategists at health plans are beginning to develop and launch mobile solutions in earnest. These product strategists commonly develop mobile products to help control costs,...

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