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  • Mobile Application Development
  • mHealth

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  • Report Developing Tomorrow's Digital Experiences

    December 22, 2017 | Julie Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • Report mHealth Offers Partnerships For Health Insurers

    A Forrester Data Snapshot
    June 14, 2016 | Nicole Dvorak

    Digital innovation in the health and wellness industry has opened the door for companies to engage with their customers unlike ever before. From diet books with companion apps to wristbands...

  • Report Quick Take: Microsoft's Health Service Uses A Fitness Device To Build An Ecosystem

    Specific Marketers Should Develop Content, Apps, Or Experiences For The Microsoft Band
    October 31, 2014 | J. P. Gownder, Frank Gillett, Skip Snow

    Microsoft just announced Microsoft Band, a new wearable device backed by a health and wellness service platform that chief marketing officers (CMOs) should keep on their radar. Initially targeting...

  • Report Case Study: Zoetis Sponsors A Mobile App To Build Brand Awareness

    A Mobile Marketing POST Report
    April 23, 2014 | Jennifer Wise

    Pfizer Animal Health, a global animal health company, was rebranded Zoetis in 2013. With a new name, the company needed a way to raise awareness in the marketplace. To connect with its audience, it...

  • Report mHealth Illustrates New Business Opportunities

    How To Combine New Data Sources, Cloud Resources, And Engagement Tactics To Maximize Impact In Mobile Moments
    February 4, 2014 | Julie Ask

    A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using...

  • Report The State Of Health Plans' Mobile Product Strategies

    How Health Plans Are Tackling Mobile — And How They Risk Missing The Mark
    December 30, 2010 | Elizabeth Boehm, Seth Fowler

    Consumer product strategists at health plans are beginning to develop and launch mobile solutions in earnest. These product strategists commonly develop mobile products to help control costs,...

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