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Charts & Figures Select A Quantifiable Performance Metric, Preferably In Dollars
Analyzing Analytics: Measure The Impact Of Customer Analytics To Prove Its Value
June 22, 2018 | Brandon Purcell -
Charts & Figures Personalized Real-Time Campaigns Require Dynamic Holdout Selection
Analyzing Analytics: Measure The Impact Of Customer Analytics To Prove Its Value
June 22, 2018 | Brandon Purcell -
Charts & Figures Traditional Test-And-Control Methods Apply To Phone, Email, Or Direct Mail Campaigns
Analyzing Analytics: Measure The Impact Of Customer Analytics To Prove Its Value
June 22, 2018 | Brandon Purcell -
Charts & Figures Common Tools For Evaluating Predictive Models: An Illustrative Cumulative Gains Chart
Analyzing Analytics: Measure The Impact Of Customer Analytics To Prove Its Value
June 22, 2018 | Brandon Purcell -
Charts & Figures Common Tools For Evaluating Predictive Models: An Illustrative Confusion Matrix
Analyzing Analytics: Measure The Impact Of Customer Analytics To Prove Its Value
June 22, 2018 | Brandon Purcell