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  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 16, 2019 | Cambridge, MA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 12, 2019 | San Francisco, CA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 4, 2019 | London, UK | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Forum CX Europe 2019

    Change The Game: Leading Radical CX Innovation
    November 14, 2019 | Joana van den Brink-Quintanilha

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Forum Data Strategy & Insights 2019

    The Insights-Driven Enterprise: Data Strategies for Business Transformation
    November 5, 2019 | Austin | Brandon Purcell, Noel Yuhanna, Boris Evelson

    It's time to stop drowning in data. The insights-driven enterprise is dependent on a critical, shared resource: deep pools of data. Data analytics, data governance, and data infrastructure are...

  • Forum CX SF 2019

    The Rise of XD: Master the New Art (and Science) of Experience Design
    October 17, 2019 | San Francisco | Andrew Hogan

    Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...

  • Webinar The Essentials Of Voice, 2019

    Tuesday, September 24, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Julie A. Ask, Ian Jacobs, Jennifer Wise

    Firms place too much cognitive load on consumers in the context of digital experiences. Conversational interfaces offer one opportunity to lighten this load by allowing consumers to use natural...

  • Workshop Value-Driven AR Program Creation with FIAR

    A Workshop For Analyst Relations Professionals
    September 18, 2019 | London, UK | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Webinar The Essentials Of Chat, 2019

    Tuesday, September 17, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Julie A. Ask, Ian Jacobs, Jennifer Wise

    Firms place too much cognitive load on consumers in the context of digital experiences. Conversational interfaces offer one opportunity to lighten this load by allowing consumers to use natural...

  • Webinar Leverage Six Emerging Technologies To Transform Digital Insurance

    Thursday, September 12, 2019, 10:00 a.m.-10:40 a.m. Eastern time (15:00-15:40 GMT) | Ellen Carney, Piers Conway

    Emerging technology is transforming the business of insurance. Hundreds of disruptive early-stage insurers and insurtech startups are roiling up the status quo, powered by emerging and sometimes...

  • Forum Privacy & Security 2019

    The Technology of Trust
    September 12, 2019 | Washington, D.C. | Laura Koetzle, Stephanie Balaouras, Heidi Shey

    Privacy is the new competitive advantage. Your customers increasingly gravitate to brands they trust. How do you weave trust into the core of your brand promise and value proposition? How can you...

  • Webinar Notifications In Regulated Industries

    Tuesday, September 10, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie A. Ask, Peter Wannemacher, Heidi Shey

    Few things are as critical to firms as notifications. An app or a website is overkill for many of the engagements that consumers have with a financial or healthcare institution. From notifying...

  • Workshop Value-Driven AR Program Creation With FIAR

    A Workshop For Analyst Relations Professionals
    September 9, 2019 | Cambridge, MA | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Workshop Value-Driven AR Program Creation with FIAR

    A Workshop For Analyst Relations Professionals
    September 5, 2019 | San Francisco, CA | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Webinar How To Successfully Structure Innovation Business Cases

    Thursday, September 5, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | James Staten, Bobby Cameron

    Far too often enterprises fail to bring new innovative value to market because they fail to set the business case right. In this webinar, Forrester’s CIO research leads, James Staten and...

  • Webinar How Engaging Is Your B2B Website Content? Not As Much As You Might Think

    Wednesday, September 4, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Laura Ramos

    If your website went on a first date with a prospective customer, would it get a second one? Imagine yourself as that customer, and your website content talks about itself the whole evening,...

  • Webinar Make The Business Case For Your Core Tech Strategy

    Thursday, August 29, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Lauren E. Nelson, Jeffrey S. Hammond, Margo Visitacion

    A successful business case needs to speak to all stakeholders and tell a compelling story backed up with credible data. Why are you investing in new technology, and how do you set up the top-level...

  • Webinar Current Malpractice Handicaps Social Selling’s Potential

    Wednesday, August 28, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mary Shea, Matthew Camuso

    As more sellers flock to social networks, the authentic connections and measurable impact we have been optimistic about since 2016 are at risk. Old-school tactics such as blast emails and cold...

  • Webinar The Cost Of Losing Creativity: The ROI Of Investing In An Agency For Creating And Differentiating Your Brand

    Wednesday, August 28, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Jay Pattisall

    Marketers and agencies have overinvested in technology to increase lifetime customer value. But now that their go-to strategy — improving customer experience (CX) — has stalled,...

  • Forum CX Singapore 2019

    Change The Game: Driving Radical CX Innovation
    August 28, 2019 | Singapore | Frederic Giron

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Webinar Mobile Notifications: Anticipating Your Customers' Needs And Evolving To Conversations (Advanced)

    Tuesday, August 27, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Julie A. Ask

    Consumers want convenience — and ultimately neither conversations with your chatbots nor your notifications provide it. Consumers want you to anticipate their needs and act on their...

  • Webinar Mobile Notifications: Tuning Your Operations To Improve Results (Intermediate)

    Thursday, August 22, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Julie A. Ask

    Forrester believes that notifications provide a North Star for the evolution of digital experiences. Digital business professionals' commitment to notifications now will pull firms forward in their...

  • Webinar Hybrid Cloud Security Best Practices

    Wednesday, August 21, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Andras Cser

    Protecting cloud workloads and their configuration in public, private, and hybrid clouds is a key concern of enterprises. This webinar highlights the drivers and best practices to secure...

  • Webinar Mobile Notifications: Just Getting Started (Beginner)

    Monday, August 19, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Julie A. Ask

    Digital and mobile experiences are evolving, and mobile is leading customer expectations. Forrester believes that future digital or mobile experiences will assemble content or services dynamically,...

  • Webinar The European Tech Market Outlook For 2019 And 2020

    3% Growth In 2019 Will Slow To 1% In 2020
    Monday, August 19, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Andrew Bartels

    This webinar covers Forrester’s latest forecast for business and government purchases of tech goods and services in Europe overall and by country for 2019 and 2020, including our...

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