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The B2B Marketing Playbook For 2020

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

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  • Report GDPR And The B2B Seller

    Keep Calm And Sell On
    August 27, 2018 | Lori Wizdo, Mary Shea, Matthew Camuso

    B2B companies are wrestling with the impact that new privacy regulations will have on seller behaviors and selling processes. They must rethink everything from the collection and storage of...

  • Report Now Tech: Sales Performance Management Solutions, Q3 2018

    Forrester's Overview Of 15 Sales Performance Management Providers
    August 1, 2018 | Mary Shea

    You can use sales performance management (SPM) solutions to better align sales execution to your business strategy, to increase sellers' motivation and effectiveness, and to optimize business...

  • Report The GDPR And The B2B Marketer

    Seize The Opportunity To Master Your Customer Data And Upgrade Your Engagement Practices
    March 13, 2018 | Lori Wizdo, Matthew Camuso

    The deadline for compliance with the EU's General Data Protection Regulation (GDPR) is May 25, 2018. Some B2B marketers believe the GDPR doesn't apply to them; others believe the data they collect...

  • Report Building Successful B2B Financial Services Social Marketing Programs

    May 27, 2010 | Michael Greene

    Faced with fragmented customer bases and unclear regulatory requirements, business-to-business (B2B) financial services marketers have traditionally shied away from launching social marketing...

  • Report Case Study: MetricStream Builds B2B Community With ComplianceOnline

    June 17, 2009 | Laura Ramos

    As a premier destination for content, training, and advisory services dedicated to regulatory compliance, IT governance, and corporate risk management, ComplianceOnline is a model online community...

  • Report Hot Banking Tech Companies To Watch In 2009: Q2 Update

    June 17, 2009 | Ellen Carney

    The banking industry continues to suffer from the global recession and backlash from last fall's financial crisis. While it's tempting to believe that bank-related technology investment is dead,...

  • Report Role Profile: The Chief Information Security Officer

    Understanding And Marketing To Security And Risk Professionals
    April 15, 2009 | Emily Van Metre, Eric G. Brown

    The chief information security officer (CISO) drives technology and services decisions that ensure compliance and protect the company's IT assets and brand. Knowing these stakeholders will help...

  • Report Discovering Tech Opportunity In Islamic Finance

    Big Segment Captures Banker And Tech Vendor Attention
    April 6, 2009 | Ellen Carney, Jost Hoppermann

    The move to Islamic banking will challenge conventional bank IT, which means strong opportunities for tech vendors with expertise and experience in rolling out Islamic finance systems. In the face...

  • Report Hot Banking Tech Companies To Watch In 2009

    Profiles Of Technology Companies That Address Banking's Changed World
    December 22, 2008 | Ellen Carney

    The banking industry is going through its most challenging period since the Great Depression. Bank capital structures are stressed because of write-downs and write-offs, formerly high-flying...

  • Report Lessons For Technology Vendors From Sustainable Brands 2008

    October 20, 2008 | Alan E. Webber

    At the recently concluded Sustainable Brands 2008 conference, a number of companies, including Advanced Micro Devices (AMD), The Dow Chemical Company, IBM, KEEN, Method Products, and Seventh...

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