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The B2B Marketing Playbook For 2020

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

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  • Report Increase B2B In-Person Event Payoff With Digital Immersion

    Four Best Practices Make Events More Contextual And Engaging
    August 14, 2019 | Laura Ramos, Matthew Camuso

    In a post-digital world, B2B buyers expect fluidity between digital and physical experiences. Still representing the largest chunk of the marketing budget, most B2B events do not take full...

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