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  • Report Embrace Innovative Marketing

    Executive Overview Of The Marketing Innovation Playbook
    March 30, 2018 | Melissa Parrish

    Marketing has come a long way, but it is not yet customer obsessed. True marketing innovation focuses on evolving from staid and traditional marketing approaches toward a new worldview that...

  • Report Five CMO Priorities For Driving Customer Obsession

    Learn From 16 Change Agents Leading The Charge
    January 2, 2018 | Michael Barnes

    Customer obsession requires a companywide commitment and clear leadership. As a CMO, it's time to either step up as a leader of growth or cede influence to another C-suite member, such as a chief...

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