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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Deliver The Metrics That Matter With The Objectives And Key Results (OKRs) Framework

    July 9, 2020 | Cinny Little

    Your work may include one or more of the following: data analytics; digital, customer, or consumer insights or research; strategy and planning; marketing; and competitive intelligence. Are you...

  • Report Deliver The Metrics That Matter With The Objectives And Key Results Framework

    Beginner Level: Process Practices For Insights-Driven Businesses
    June 1, 2020 | Cinny Little

    Firms must transform into insights-driven businesses to remain competitive. Insights-driven businesses use data for insights that are always actionable. Customer insights (CI) pros should use the...

  • Report The State Of Customer Analytics 2019

    Landscape: The Customer Analytics Playbook
    November 5, 2019 | Brandon Purcell, Emily Miller

    In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2018 benchmarks, we see firms adopting more analytical techniques...

  • Report Your Go-To Portfolio Of B2B And B2B2C Insights And Analytics Methods

    Compete And Thrive With A Full Suite Of Analytical Techniques
    May 3, 2019 | Allison Snow

    B2B and B2B2C firms have varying levels of sophistication and investment in analytics — and employ analytics for a variety of use cases. Firms that have concentrated analytics power (talent,...

  • Report Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook
    March 21, 2019 | Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace...

  • Report The Forrester Wave™: B2B Customer Analytics, Q1 2019

    The Six Providers That Matter Most And How They Stack Up
    March 11, 2019 | Allison Snow

    In our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and...

  • Report The State Of Customer Analytics 2018

    December 4, 2018 | Brandon Purcell, Emily Miller

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 144 North American analytics and...

  • Report Combine Digital Measurements For Intelligent Engagement

    Performance Management: The Digital Intelligence Playbook
    November 12, 2018 | Cinny Little, James McCormick

    Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. But many programs still fail to capture a complete...

  • Report Now Tech: B2B Analytics And Measurement Providers, Q4 2018

    Forrester's Overview Of 29 B2B Analytics And Measurement Providers
    October 18, 2018 | Allison Snow

    You can use B2B analytics and measurement solutions to gain insights, help grow the business, manage performance, and monitor customer health. But to access these benefits, you'll first have to...

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