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  • Report Score Big With Fanalytics

    How Advanced Customer Analytics Drives Better Fan Engagement In Sports
    April 26, 2019 | Brandon Purcell, Emily Miller

    Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...

  • Report Turn Data Into Insights With Customer Analytics

    Executive Overview: The Customer Analytics Playbook
    February 1, 2019 | Brandon Purcell, Emily Miller

    The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways and enable the digital disruption of entire industries. Today's...

  • Report Evoke Trust With Explainable AI

    Balance Transparency With Accuracy To Increase Stakeholder Adoption And Mitigate Risk
    November 1, 2018 | Brandon Purcell, Rob Koplowitz, Christopher McClean

    The promise of AI is rapidly materializing; however, not all AI is created equal. Some machine learning algorithms are transparent, allowing brands to see how they make decisions, while others are...

  • Report The Forrester Wave™: Customer Analytics Solutions, Q2 2018

    Tools And Technology: The Customer Analytics Playbook
    June 11, 2018 | Brandon Purcell

    In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata —...

  • Webinar How To Avoid Harmful Bias And Discrimination In AI

    May 22, 2018 | Brandon Purcell

    While the potential existential threat of artificial intelligence (AI) is well publicized, the threat of biased machine learning models is much more immediate. Organizations must learn how to...

  • Report Q&A: Six Questions To Ask Before Diving Into Text Analytics

    Make The Most Of Your Textual Enterprise Data
    April 4, 2018 | Boris Evelson, Elizabeth Cullen

    Your company's understanding of its customers will be incomplete unless you can harness all types of enterprise data — structured and unstructured. While customer insights (CI) pros are comfortable...

  • Report The Ethics Of AI: How To Avoid Harmful Bias And Discrimination

    Build Machine Learning Models That Are Fundamentally Sound, Assessable, Inclusive, And Reversible
    February 27, 2018 | Brandon Purcell

    While the potential existential threat of artificial intelligence is well publicized, the threat of biased machine learning models is much more immediate. Customer insights (CI) pros must learn how...

  • Report Now Tech: Customer Analytics Technologies, Q1 2018

    Landscape: The Customer Analytics Playbook
    February 12, 2018 | Brandon Purcell

    You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from...

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