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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Marketing Technology Adoption 2011

    Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals
    February 28, 2011 | Suresh Vittal

    Forrester recently surveyed 137 Customer Intelligence professionals to understand their marketing technology priorities, plans, and budgets. Old issues continue to fester — a lack of a centralized...

  • Report Revisiting The Online Marketing Suite

    February 7, 2011 | Joe Stanhope

    After several years of relative obscurity and false starts, the online marketing suite is poised to gain steam as marketers focus on resolving multichannel complexity and as vendors seek out new...

  • Report A Consumer Market Researcher's Introduction To Mobile POST

    July 9, 2009 | Reineke Reitsma

    Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device...

  • Report A Consumer Market Researcher's Introduction To Mobile Technographics®

    May 22, 2009 | Reineke Reitsma

    Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of...

  • Report Five Tactics To Improve Email List Growth

    Maximizing Acquisition And List Management Effectiveness
    February 27, 2009 | David Daniels

    Marketers tell us that they struggle to capture customer data and maintain email list hygiene. Although they tell us that their organization's own Web site is the most effective means of email...

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