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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar How Retailers Master The Discipline Of Perpetual Inventory

    Friday, February 5, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Scott Compton, George Lawrie

    Shoppers expect to find stores plentifully stocked with everything they want to buy, but many of them like to check the availability of hand sanitizer or rice, for example, before they make the...

  • Webinar Software Development Predictions 2021

    Monday, January 11, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jeffrey Hammond, Chris Gardner

    As 2020 comes to a close, it is once again time to talk predictions for the upcoming year. This past year, the global pandemic put tremendous pressure on development shops to adapt to new ways of...

  • Webinar IoT Predictions 2021

    Thursday, January 7, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Paul Miller, Michele Pelino

    Enterprises and consumers continue to drive demand for new internet of things (IoT) solutions and services across verticals and geographies. Join us to hear Forrester IoT analysts reflect on 2020...

  • Webinar Digital Business Predictions 2021

    Wednesday, December 16, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Ted Schadler, Nigel Fenwick, Liz Herbert

    2020 was a year that no company will ever forget. The pandemic changed everything. Companies that had laid the foundations of cloud, agility, and strategic partnerships were ready to respond with...

  • Webinar Predictions 2021: Agencies Will Swarm Talent With Technology

    Tuesday, December 15, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jay Pattisall, Thomas Husson, Andrew Hogan

    Buckle up: 2021 is going to be a wild ride for agencies as they navigate to recovery. After weathering a 23% drop in marketing spend in the US and shedding an estimated 49,000 agency workers...

  • Webinar Digital Experience Is Part Of Your Job

    Thursday, December 10, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Rich Lane

    Digital experience monitoring (DEM) is key to understanding how digital users are interacting with your services. Business users own the digital experience (DX) strategy, but they're beholden to...

  • Webinar AI And Automation Will Shape The Agency Of The Future

    Thursday, December 10, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jay Pattisall, J. P. Gownder

    Agencies are introducing technologies that reshape how they work: AI and intelligent automation in particular turbocharge agencies’ ability to enhance and scale creative production and to...

  • Webinar Customer Experience Predictions 2021: Trust And Zero UI

    Wednesday, December 9, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | David Truog

    Customer experiences (CX) and the work of the people who create them evolve continually, but the pandemic has been changing CX faster than ever — and those changes will accelerate in 2021....

  • Webinar Cloud Computing Predictions 2021

    Tuesday, December 8, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Dave Bartoletti, Jeffrey Hammond

    As 2020 comes to a close, it is once again time to talk predictions for the upcoming year. This past year, the global pandemic reinforced the tremendous value and necessity of cloud computing to...

  • Webinar CMO Predictions 2021

    What The Best CMOs Will Do In 2021
    Tuesday, December 8, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Shar VanBoskirk

    Brace yourself. 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of...

  • Webinar B2B Sales Predictions 2021

    Wednesday, December 2, 2020, 2:30 p.m.-3:30 p.m. Eastern time (19:30-20:30 GMT) | Mary Shea, PhD, Laura Ramos, Jay McBain

    This is your chance to engage directly with the analysts who made our 2021 predictions for B2B Sales. During this conversation between our analysts — and with you — we dive into the...

  • Webinar Customer Insights Predictions 2021

    Wednesday, December 2, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Gene Leganza, Faith Adams, Cinny Little

    Forrester has solid data that shows that insights-driven firms outperform their peers, and our year-on-year data shows that advanced firms are widening the gap even further. Why? If 2020 has taught...

  • Webinar More Than A Gateway: Take A Holistic Approach To API Security

    Tuesday, December 1, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Sandy Carielli, David Mooter

    APIs provide a foundation for innovation and digital transformation, but as evidenced by the number of API related breaches, organizations struggle to secure them. The API security landscape is a...

  • Webinar The State Of Video Technologies For Delivering Virtual Employee And Customer Experiences

    Tuesday, December 1, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Nick Barber

    Video experiences are powerful for both employees and customers. With a wide array of technologies supporting video experiences, which ones should you invest in? This webinar looks at 20 video...

  • Webinar Advertising Predictions 2021

    Tuesday, November 24, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Joanna O'Connell, Sarah Dawson

    2021 will be a year of transformation for the advertising industry. As impending privacy restrictions, the specter of total third-party cookie deprecation, and rising expectations of values-based...

  • Webinar Customer Service Predictions 2021

    Customer Service Becomes A Critical Lifeline For Distressed Customers
    Friday, November 20, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Ian Jacobs, Daniel Hong, Julie Ask

    Customer service has long been tagged with the dreaded “cost center” label. But the pandemic kicked off a sea change in that perception. The purpose of customer service is no longer...

  • Webinar Best Practices For Tech Transformation In Government

    Thursday, November 19, 2020, 8:00 a.m.-9:00 a.m. Eastern time (13:00-14:00 GMT) | Dan Bieler, Jennifer Belissent, PhD, Sam Higgins

    Governments around the world want to serve customers better, operate more efficiently, and drive economic growth. To achieve these goals, governments must transform the ways they buy, build,...

  • Webinar Accelerating Business Transformation With Strategic Partners

    Using The Forrester Wave™
    Thursday, November 19, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Nigel Fenwick

    Digital transformation is overhyped. Business transformation is misunderstood. There’s so much noise in the market it’s hard to know who to trust. In this webinar, Nigel Fenwick reveals...

  • Webinar Retailers: Optimize Your Post-Purchase Experience To Delight And Win Customers

    Thursday, November 19, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Emily Pfeiffer, Brandon Shaik

    Retailers and brands often miss the opportunity to create excellent experiences for their customers even after capturing an order. Unlike with regular marketing emails, customers are much more...

  • Webinar AI Predictions 2021

    How AI Is Entering New Territory
    Wednesday, November 18, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Srividya Sridharan, Mike Gualtieri, Brandon Purcell

    Early forays into AI combined with 2020’s new reality for business is catapulting AI competency further and faster. What was once considered impossible is now not only possible, but even...

  • Webinar Deconstructing The Forrester Wave™: Social Listening Platforms, Q4 2020

    Tuesday, November 17, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jessica Liu, Sarah Dawson

    Social listening platforms' value extends beyond the marketing department to public relations, consumer insights, market research, customer service, and product teams. Brands can apply social...

  • Webinar Customer Identity And Access Management: What's Hot And What's Not

    Based On The Forrester Wave™
    Tuesday, November 17, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Andras Cser

    In this webinar, we review the evaluation criteria and results of Forrester's Q4 2020 customer identity and access management (CIAM) Wave. We look at scores of the evaluated solutions as well as...

  • Webinar Rethink The Smart Office For 2021

    Monday, November 16, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Michele Pelino, Andrew Hewitt

    Despite the move to remote working in 2020, organizations are starting to plan for the return to work in 2021. As we head into the end of 2020, companies are reexamining the technologies,...

  • Webinar Retail Predictions 2021

    Friday, November 13, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Fiona Swerdlow, Sucharita Kodali, Brendan Witcher

    As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...

  • Webinar Privacy Predictions 2021

    Elevate Customer And Employee Privacy As A Strategic Business And Societal Imperative
    Thursday, November 12, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Stephanie Balaouras, Heidi Shey, Enza Iannopollo

    With values-based consumers watching companies closely and employee privacy posed to become a priority for companies and regulators, 2021 will bring a great deal of change and new risks to...

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