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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report AI Aspirants: Caveat Emptor

    Tackle Third-Party Risk Head-On And Improve AI Accountability
    August 12, 2020 | Brandon Purcell

    A lack of accountability in AI can result in regulatory fines, brand damage, and lost customers. This report advises business insights pros on how to improve their companies' AI accountability by...

  • Report The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

    The 12 Providers That Matter Most And How They Stack Up
    October 22, 2019 | Cinny Little

    In Forrester's evaluation of the emerging market for market and competitive intelligence (M&CI) platforms, we identified the 12 most significant providers in the category — Bertin IT, Cipher,...

  • Report B2B Insights Deep Dive: Use AI To Activate Emotion

    A Pragmatic Guide To Using AI To Influence Choices Along B2B Customer Journeys
    August 8, 2019 | Allison Snow, Emily Miller

    Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

  • Report B2B Insights Deep Dive: Use AI To Drive Engagement

    A Pragmatic Guide To Using AI To Nurture Two-Way Conversations With B2B Audiences
    August 8, 2019 | Allison Snow, Emily Miller

    Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

  • Report B2B Insights Deep Dive: Use AI To Demonstrate Empathy

    A Pragmatic Guide To Using AI To Understand Context In B2B Customer Journeys
    August 8, 2019 | Allison Snow, Emily Miller

    Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling enable firms to...

  • Report At A Glance: Use AI To Focus B2B Insights On The Human Imperative

    Boost Buyer Experiences With Empathy, Engagement, And Emotion
    August 8, 2019 | Allison Snow, Emily Miller

    Artificial intelligence is a hot topic: Techniques are more sophisticated than ever, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to know...

  • Report New Tech: Market And Competitive Intelligence (M&CI) Solutions, Q1 2019

    Forrester's Landscape Overview Of 27 Providers
    March 7, 2019 | Cinny Little, Elizabeth Cullen

    A new crop of emerging technologies is turbocharging market and competitive intelligence (M&CI) professionals' ability to scale delivery of actionable insights. This report presents an overview of...

  • Report Evoke Trust With Explainable AI

    Balance Transparency With Accuracy To Increase Stakeholder Adoption And Mitigate Risk
    November 1, 2018 | Brandon Purcell, Rob Koplowitz, Christopher McClean

    The promise of AI is rapidly materializing; however, not all AI is created equal. Some machine learning algorithms are transparent, allowing brands to see how they make decisions, while others are...

  • Webinar Engender Stakeholder Trust With Explainable AI

    November 1, 2018 | Brandon Purcell

    Not all artificial intelligence (AI) is created equal. Some machine learning algorithms are completely transparent and easily auditable, while others produce opaque models. This...

  • Report The Forrester Wave™: Data Preparation Solutions, Q4 2018

    The 10 Providers That Matter Most And How They Stack Up
    October 31, 2018 | Cinny Little

    In our 18-criterion evaluation of data preparation solution providers, we identified the 10 most significant ones — ClearStory Data, Datameer, Datawatch, Oracle, Paxata, SAP, SAS, TIBCO Software,...

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