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  • Report How Empowered Customers Harness The Power Of Mobile

    North American Consumer Technographics®
    September 26, 2017 | Anjali Lai

    Consumers are becoming empowered — and the increasingly complex range of devices that they use fuel this sense of empowerment. The mobile phone, along with subsequent devices like tablets and...

  • Report Opportunities For Automatic Replenishment

    Forrester Data North American Consumer Technographics®
    August 29, 2017 | Lauren Brown

    With increasingly busy schedules and limited free time, US online consumers are looking to retailers to make shopping faster and more seamless. And retailers have begun to look to alternative...

  • Report How US Online Consumers Approach Their Healthcare

    Consumer Technographics® Data Snapshot
    April 11, 2017 | Elizabeth Velasquez, Sam Bishop

    Many US consumers face new choices and responsibilities for their health insurance. As health plans become increasingly complex, consumers need to merge their understanding of health insurance with...

  • Report Forrester Data: World Online Population Forecast, 2017 To 2022 (Global)

    ForecastView Spreadsheet
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the online population globally across five regions and 55 countries. It also sizes and forecasts the mobile...

  • Report Forrester Data Report: World Online Population Forecast, 2017 To 2022 (Global)

    Forecastview Document
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for Forecastview clients, sizes and forecasts online population globally across five regions and 55 countries. It sizes and forecasts the mobile (mobile...

  • Report Who Is Cutting The Cord And Why?

    Consumer Technographics® Data Snapshot
    January 31, 2017 | Sam Bishop

    This report explores cord-cutting trends for traditional TV services. Our data shows that those who have already cut the cord are largely driven by price and value, while those considering it are...

  • Report The Customer Life Cycle For Apparel: Men Versus Women

    A Consumer Technographics® Data Presentation
    November 14, 2016 | Sam Bishop

    This report explores the customer life cycle for the apparel category and highlights data from Forrester’s Consumer Technographics® North American Retail And Travel Customer Life Cycle Survey, Q1...

  • Report Profiling US Health-Conscious Consumers

    A Technographics® 360 Profile
    January 29, 2016 | Anjali Lai

    "Health-conscious" is not only a descriptor, it is also a driver. US consumers who prioritize their health have a distinct attitude that consciously and subconsciously influences their behavior...

  • Report Mobile's Role In The Path To Purchase Across Product Categories And Age Groups

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data
    June 5, 2015 | Nicole Dvorak

    Smartphones and tablets have changed the way some consumers buy. They embark on the path to purchase — they discover, explore, buy, use, ask, and engage — using a multitude of touchpoints. In...

  • Report The Apple Watch: What Makes Consumers Tick?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    November 20, 2014 | Anjali Lai

    The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such...

  • Report Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 19, 2014 | Anjali Lai

    Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated...

  • Report US Online Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 18, 2014 | Anjali Lai

    In 2012, Forrester's "smart body, smart world" report asserted that sensor-laden embedded devices would be the next big thing among technology trends. Since then, we've witnessed the adoption...

  • Report Evolving Consumer Attitudes On Privacy

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    July 28, 2014 | Fatemeh Khatibloo, Anjali Lai

    The tide of privacy is turning. For the past decade, brands have become increasingly dependent on the collection, analysis, and use of consumer data. With many consumer services now subsidized by...

  • Report Introducing Forrester's Consumer Healthcare Segmentation

    North American Consumer Technographics®
    July 11, 2014 | Gina Fleming

    In the age of the customer, companies need to have a solid understanding of their customers' and prospects' behaviors and needs in order to best serve them. With the onset of the Patient Protection...

  • Webinar State Of Consumers And Technology, US 2013

    Consumer Technographics®
    February 20, 2014 | Gina Fleming

    For more than 15 years, Forrester has been surveying consumers in North America to anticipate their state of technology adoption, usage, and attitudes, and we've published an overview of these...

  • Report A Qualitative Look At Pinterest Usage In The US And UK

    A Technographics® Report: How US And UK Consumers' Usage And Perception Of Pinterest Differ
    October 4, 2013 | Lindsey Colella

    Adoption of Pinterest is showing continuous growth, particularly in the US, and companies need to understand why consumers spend time on it. This will help brands develop a successful strategy for...

  • Webinar Mapping The US Health Insurance Landscape From The Consumer's Perspective

    Consumer Technographics®
    August 22, 2013 | Gina Fleming, Lindsey Colella, Anjali Lai

    With the onset of the Patient Protection and Affordable Care Act, otherwise known as "Obamacare," there will be many new customers in the healthcare market. With many new potential customers who...

  • Report Combining Survey Research And Behavioral Tracking Creates Deeper Insights

    Insights And Lessons Learned From Forrester's Social Media Behavioral Tracking Study
    May 31, 2012 | Gina Fleming

    When it comes to gaining quantitative consumer intelligence, market insights professionals can use a wide array of methodologies — including behavioral. Many market insights professionals currently...

  • Report The Facebook Factor

    Quantifying The Impact Of A Facebook Fan On Brand Interactions
    April 9, 2012 | Gina Fleming

    Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

  • Report Segmentation: New Approaches To An Old Problem

    June 9, 2011 | Srividya Sridharan

    Customer segmentation has featured in the marketing tool kit for a long time as a means to understand customers and develop targeted communications. Customer Intelligence (CI) professionals use...

  • Report The Impact Of The Recession On Market Research Professionals' Workload

    November 23, 2009 | Reineke Reitsma

    To better understand how the recession has changed market researchers' lives in the past year, we've conducted a survey of Forrester's Research Panel For Market Research Professionals about...

  • Report The Marketing Of Market Research: Successful Communication Builds Influence

    November 4, 2009 | Reineke Reitsma

    One of the biggest challenges that market researchers face is to show the added value of market research to the company and to gain influence at the executive level. To increase visibility, market...

  • Report The Opportunities And Challenges Of Mobile Research

    Mobile Research Adds "Anytime, Anywhere" To The Research Mix
    July 20, 2009 | Reineke Reitsma

    Mobile research is still limited in uptake, but it will gain momentum in the years to come as mobile Internet penetration grows. Its mobility and flexibility offer consumer market research...

  • Report Market Researchers Demand High Panel Quality

    New Initiatives Can Help With Quality — Particularly With B2B Sample
    April 3, 2009 | Brad Bortner

    The rapid embrace of online panels as a primary method of quantitative research in the US and Europe is a Faustian bargain. Online panels enable cheap, fast insights, but the quality of respondents...

  • Webinar Why Online Panel Research Is About To Get Better

    September 19, 2008 | Brad Bortner

    The growing ubiquity of using online panels for research has been a Faustian bargain for many Consumer Market Research professionals. The result has been cheaper, faster, more complex surveys. It...

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