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Forrester First Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Webinar Retailers Need Digital Analytics To Use New Data Streams

    February 21, 2018 | Ananda Chakravarty, Cinny Little

    Retail stores have been living in the analytical “dark ages” compared with digital channels, relegated to metrics that rarely take into account customer behavior. However, advances in...

  • Webinar Assessing Retailers' Omnichannel And Digital Store Capabilities

    October 11, 2017 | Michelle Beeson

    The lines between digital and physical customer engagement are blurring, making it more challenging but ever more necessary to pursue customer experience excellence. Organizations are responding to...

  • Report The Truth About Showrooming

    Many US Customers Buy Elsewhere After Checking Prices In-Aisle
    October 15, 2014 | Adam Silverman

    Showrooming — the act of checking prices on a mobile device in a store and then purchasing at another retailer —has been feared by retailers as a behavior that will lead to the demise of retail...

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Market Imperatives