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FORRESTERNOW

Forrester First Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Webinar Balancing The Privacy-Personalization Paradox

    Thursday, February 27, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Fatemeh Khatibloo

    Marketers face a Catch-22: Most customers want to be rewarded for their loyalty with better-tailored content and offers, but they really hate the data practices that personalization requires. In...

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