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  • Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

    More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service
    October 25, 2011 | Thomas Husson

    Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

  • Report We Can Hear You Now

    Use Voice Interaction Technology As A Product Differentiator
    June 6, 2011 | Charles S. Golvin, Seth Fowler

    Voice interaction technology has made steady advances both in quality and breadth of application in recent years. Product strategists should seize the opportunity to selectively integrate voice...

  • Report Microsoft Bets Big On Skype

    Redmond Will See Little Revenue, But Integrating Skype Will Bolster Products
    May 11, 2011 | Charles S. Golvin

    Microsoft announced its decision to purchase voice over IP (VoIP) innovator Skype for a jaw-dropping $8.5 billion, acquiring 660 million users around the world — though barely 1% of these are...

  • Report FaceTime Is The Second Coming Of Video Telephony — Again

    Skype And Others Will Benefit From Apple's New iPhone 4 Hardware
    July 21, 2010 | Ian Fogg

    Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

  • Report US Broadband Telephony Forecast, 2009 To 2014

    January 8, 2010 | Doug Williams

    Residential broadband telephone lines will grow by 10.8 million, or 46%, over the next five years; this forecast includes managed voice over Internet protocol (VoIP) services offered by cable...

  • Report The State Of Consumers And Technology: Benchmark 2009, Canada

    A Life Stage Analysis Of The Canadian Benchmark Survey
    December 23, 2009 | Charles S. Golvin, Jacqueline Anderson

    This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and...

  • Report Technographics® Survey Highlights: The Triple-Play Landscape In Canada

    November 5, 2009 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings related to devices and bundling from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the...

  • Report Technographics® Survey Highlights: The US Triple-Play Landscape

    October 19, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to bundling from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the second survey...

  • Report Technographics® Survey Highlights: Canadians' Use Of Mobile Phones Beyond Calls And Texts

    September 21, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to mobile from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the first survey...

  • Report Technographics® Insight: Global Mobile Internet And Mobile Content

    July 6, 2009 | Olesia Klevchuk

    This Technographics Insight takes a look at 2009 consumer mobile adoption in North America, Europe and Asia Pacific. It examines the role of a mobile phone in communication, search and...

  • Report Building The Perfect Bundle

    Use Quantitative Methods To Pinpoint What Consumers Want And How Much They Will Pay
    June 29, 2009 | Doug Williams

    Bundles have emerged as a strong opportunity for service providers to drive acquisition and improve customer retention, but only 20% of US online consumers subscribe to voice, broadband, and pay-TV...

  • Report Verizon Becomes A Lean, Mean, FiOS Machine

    May 15, 2009 | Doug Williams

    From a consumer product strategy perspective, Verizon's decision to sell its remaining rural wireline properties to Frontier Communications will free the carrier to focus on its FiOS and wireless...

  • Webinar The Science Of Churn

    March 4, 2009 | Sally M. Cohen

    The rate at which consumers switch service providers for their home TV, phone, Internet, and bundle services — or churn — is constantly top of mind for telcos and cablecos. In the...

  • Webinar Key Trends In Mobile Consumer Services: Wrap-Up Of Mobile World Congress' Announcements

    March 2, 2009 | Thomas Husson

    The most important mobile conference worldwide just took place in Barcelona from February 16 — 19, 2009. This teleconference aims at stepping back from the flow of information and...

  • Report The Science Of Churn: When And Why Consumers Switch Service Providers

    Consumer Product Strategists At Telcos And Cablecos Can Help With A Proactive Churn-Prevention Strategy
    January 16, 2009 | Sally M. Cohen

    Churn — the rate at which consumers switch service providers for their home TV, phone, Internet, and bundle services — is a constant concern for product strategists at telcos and cablecos. A better...

  • Report Technographics® Survey Highlights: Hispanic Technographics Consumer Technology Phone Survey, Q4 2008

    January 12, 2009 | Tamara Barber

    This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2008.

  • Report Top European Consumer Mobile Predictions For 2009

    January 9, 2009 | Pete Nuthall

    The economic recession will cast its shadow over the mobile world in 2009. The ramifications of consumers tightening their belts will become increasingly visible as the year progresses. Among the...

  • Report Technographics® Survey Highlights: North American Technographics Telecom and Internet Access Online Survey, Q3 2008

    December 16, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics Telecom and Internet Access Online Survey, Q3 2008.

  • Report Forecast Overview For The Consumer Product Strategy Professional

    The Collection Of 2008 Forrester Forecasts Relevant To This Role
    December 8, 2008 | Michelle de Lussanet

    This is a collection of the forecasts that Forrester created in 2008 that are pertinent to consumer product strategy professionals. We list forecast reports relating to product-relevant topics...

  • Webinar How Will The Economic Downturn Impact Mobile Operators?

    December 4, 2008 | Pete Nuthall

    The economic downturn won't put a dent in the European mobile penetration rate of 84%, but mobile services providers are feeling the impact of reduced usage and spending as consumers review their...

  • Report Youth Spearhead Mobile Services Adoption

    North American Youth Would Use Their Mobiles Even More If Service Improved
    December 2, 2008 | Charles S. Golvin

    Three-quarters of online youth in North America have a mobile phone today, including more than 90% of 18-year-olds. These young people rely heavily on their cell phones for a wide variety of...

  • Report The Economic Downturn Sets Back The European Mobile Consumer Market

    Mobile Data Growth Is On Hold As Consumers Turn To SIM-Only Deals
    October 24, 2008 | Pete Nuthall

    The economic downturn won't put a dent in the European mobile penetration rate of 84%, but mobile services providers are feeling the impact of reduced usage and spending as consumers review their...

  • Report Cable Voice Brings VoIP Into The Mainstream

    Cablecos Will Claim 80% Of 28.4 Million Residential VoIP Users By 2013
    October 6, 2008 | Sally M. Cohen

    While pure-play and telco voice over IP (VoIP) providers continue to struggle to win subscribers to their over-the-top (OTT) services, cablecos have been wildly successful in bringing VoIP...

  • Report Service Providers' Product Strategists Have Left The Home Worker Market Segment Untapped

    Telcos, Cablecos, And ISPs Can Capitalize On Changing Consumer Work Trends
    August 6, 2008 | Sally M. Cohen

    Driven by economic changes like the rising cost of gas, social trends like work-life balance, and the proliferation of collaboration technologies, consumers are changing the way that they work....

  • Report Benchmark 2008: Telcos Struggle To Retain Business From Generations X And Y

    North American Consumer Technographics
    July 21, 2008 | Sally M. Cohen

    Traditional telephone companies face a daunting reality: Many consumers — especially Gen X and Gen Y — are forgoing traditional telephone landlines in favor of other voice technologies. For younger...

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