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The Brand Experience Playbook For 2019

Create A Customer-Obsessed Brand Experience

In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

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  • Report A Guide To Marketing Into China

    Stop Seeking Chinese Equivalents Of Western Marketing Approaches
    May 8, 2019 | Xiaofeng Wang

    China is increasingly important to global marketers, as it is expected to become the world's largest consumer market in 2019. However, many foreign brands are struggling to keep pace with more...

  • Webinar Your DTC Strategy Should Start With Direct-To-Value

    April 30, 2019 | Ryan Skinner

    Direct-to-consumer (DTC) companies are making a big splash as they draw customers in with slick creative campaigns and create or improve products based on direct customer feedback. The popularity...

  • Report Changing Expectations Fuel Direct-To-Consumer Disruption

    Consumers Redefine Convenience, Quality, And Trust
    April 2, 2019 | Jim Nail, Anjali Lai

    A wave of so-called digitally native direct-to-consumer (DTC) startups have burst on the scene, gaining market share and media attention. Long-standing brands are scrambling to respond with their...

  • Report To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy

    Brands Benefit From Direct Consumer Relationships That Offer Unique Value
    April 2, 2019 | Ryan Skinner

    Direct-to-consumer (DTC) startups like Warby Parker and Casper used to be rare; now they number in the hundreds, and they'll soon be in the thousands. Marketers whose response to this competition...

  • Forum Consumer Marketing 2019

    Beyond The Direct-To-Consumer Revolution
    April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

    Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...

  • Report Justify Your Social Media Programs By Methodically Measuring Them

    Performance Management: The Social Marketing Playbook
    March 28, 2019 | Jessica Liu

    B2C marketers struggle to quantify the value of their social marketing programs. This report demonstrates how to measure three types of social marketing performance: business impact, marketing...

  • Report Harness Marketing's Most Powerful Tool: Emotion

    New Techniques Reveal Consumers' Real Decision Process
    February 14, 2019 | Jim Nail

    Emotions are essential to marketing, experience, and loyalty but have long seemed beyond rigorous definition and quantification. But market research firms are translating recent neuroscience and...

  • Report The Mechanics Of Trust

    Processes: The Customer Trust And Privacy Playbook
    December 20, 2018 | Fatemeh Khatibloo

    In today's always-on world of modern marketing, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a...