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ForresterFirst Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Report Now Tech: Social Listening Platforms, Q2 2018

    Forrester's Overview Of 31 Social Listening Platform Providers
    May 24, 2018 | Jessica Liu

    You can use social listening platforms to accomplish messaging optimization, market research, and product innovation using social media data. But to access these benefits, you'll first have to...

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