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  • B2C Marketing
  • Customer Experience Management
  • Laura Ramos

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  • Report Evaluate Your Approach To Successful Content Marketing

    December 13, 2017 | Laura Ramos, Ryan Skinner

    To attract attention and build a following, B2C marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the...

  • Report Making Social Media Work In B2B Marketing

    Clear Objectives And Profiles Lead To Success With Web 2.0 Tactics
    October 21, 2008 | Laura Ramos

    Business-to-business (B2B) marketers' interest in social media and Web 2.0 tactics spiked during the past nine months. Yet those who focus myopically on the tools — as they contemplate whether to...

  • Report Case Study: HP Taps Social Computing To Boost B2B Podcast Results

    Community Marketing Tactics That Work
    September 24, 2008 | Laura Ramos

    Business marketers hole up to produce boatloads of content that customers and sales seldom see and value little. Determined to do better, HP social media managers engaged experts who work daily...

  • Report Inquiry Insights: B2B Marketing, Q3 2008

    August 22, 2008 | Laura Ramos

    Forrester clients submit roughly 20,000 analyst inquiries each year. Reviewing these one-on-one interactions in aggregate illuminates the issues that concern Forrester's clients the most. Our...

  • Report How To Derive Value From B2B Blogging

    Engaging Customer Communities In Conversations Is The Key
    June 10, 2008 | Laura Ramos

    The number of business-to-business (B2B) firms that started blogging in 2007 plummeted compared with 2006 as corporate bloggers ran into roadblocks stemming from a misalignment between invested...

  • Report Best Practices: B2B Marketing Measurement

    Measure Marketing's Impact Across The Customer Life Cycle
    September 26, 2007 | Laura Ramos

    Business-to-business (B2B) marketers who measure marketing impact across the customer life cycle best capture marketing's whole strategic value to the business. B2B marketers hungry to complete...

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