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  • Customer Experience Management
  • Ryan Skinner

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  • Report Research Overview: Agile For Marketers, Q1 2020

    January 10, 2020 | Ryan Skinner, Sarah Dawson

    Today's customers want more, better, and faster; marketers' decades-old processes just aren't up to the task. Agile methodologies enable marketers to update how they work and — better — reassess...

  • Webinar How To Apply Agile Methodology To Marketing

    July 22, 2019 | Ryan Skinner

    Applying Agile methodology to marketing isn’t about working faster. It’s about something far more important — a vastly improved approach to marketing’s purpose, learning,...

  • Report How To Apply Agile Methodology To Marketing

    If You Implement Agile Right In Your Marketing Teams, You'll Go From Blind Faith In Strategy To Customer-Tested Decision Making
    July 11, 2019 | Ryan Skinner

    Applying Agile methodology to marketing isn't about working faster. It's about something far more important — a vastly improved approach to marketing's purpose, learning, and communication. The...

  • Webinar The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018

    December 11, 2018 | Ryan Skinner

    Many marketing organizations are in the throes of maturing from experimenting with influencers to committing to an influencer strategy, often to the tune of six- and seven-figure annual budgets....

  • Report When And How To Start The Shift To Omnichannel Content

    August 13, 2018 | Ryan Skinner

    Marketers must abandon the content mindset of "do more, better." In 2018, the goal must be to "do smarter." Customers demand content that better answers their unique needs. Businesses demand more...

  • Webinar Prepare Your Content For Omnichannel Execution

    March 15, 2018 | Ryan Skinner, Nick Barber

    Set up content strategies to suit omnichannel use cases because technology can’t do it for you. The market has sold omnichannel strategies — customer experience, retail, media buying...

  • Report Omnichannel Strategies Demand A New Content Approach

    Set Up Content Strategies To Suit Omnichannel Use Cases Because Technology Can't Do It For You
    March 9, 2018 | Ryan Skinner, Nick Barber

    The market has sold omnichannel strategies — customer experience, retail, media buying — as a switch that business leaders must throw, and they're throwing it. But there are many snags to realizing...

  • Report Investment Companies All Talk Alike

    Investment Companies Fail To Produce Content That Gives Customers Reason To Believe Them
    March 8, 2018 | Ryan Skinner

    Investment firms are fighting for an estimated $30 trillion in new assets under management for individuals between 2015 and 2020. And new digital investment firms (so-called robo-advisors) join the...