16 results for "marketing and live events" in Everything
 

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  • Report Partner Up For Influencer Marketing

    Work With Key Collaborators To Identify And Engage Influencers
    November 18, 2011 | Ari Osur

    Interactive marketers are often responsible for influencer marketing programs, particularly within business-to-consumer (B2C) organizations. But identifying and engaging influencers is both complex...

  • Report Use Social To Bridge The Gap Between Marketing And Customer Service

    January 31, 2017 | Erna Alfred Liousas, Ian Jacobs

    Organizational silos impede customer obsession but are hard to dismantle. Read this report to learn how improvements in Twitter and Facebook Messenger's capabilities create a unique opportunity for...

  • Report Predictions 2017: The Dawn Of ‘Less Is More' In Marketing

    In A Post-Digital World, Marketers Will Prioritize Quality Experiences Over Quantity Of Advertising
    November 3, 2016 | Brigitte Majewski

    ...until now. With frustrated consumers blocking ads, Forrester predicts that in 2017, marketing will tip away from volume-based advertising strategies toward quality experiences across the...

  • Report The Hidden Power Of Mobile

    Link Mobile And Offline To Advance Your Marketing Strategy
    November 29, 2016 | Thomas Husson

    ...the true power of mobile: its ability to radically improve their entire marketing plan by linking consumer online and offline behaviors. This report reveals how...

  • Report Brief: How Marketers Should Use The Weather

    Unlock A Major Part Of The Context Puzzle With Environmental Data
    April 2, 2014 | Anthony Mullen

    ...the business — from product and service design to logistics, inventory, marketing, and staffing. Until now, marketers have used the weather for broad seasonal...

  • Report Which Technologies Fit Where In Marketing's Future

    July 8, 2013 | Anthony Mullen

    Marketing relationships are changing from invisible and one-sided to visible and cooperative — manifested through uniquely designed, valuable experiences. Meanwhile, customers are increasingly...

  • Report The Forrester Wave™: Data Management Platforms, Q4 2015

    The Data Management Platforms That Matter Most And How They Stack Up
    November 10, 2015 | Susan Bidel, Richard Joyce

    ...significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals pick the right one.

  • Report Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

    November 4, 2009 | Nate Elliott

    ...run a successful tweet-up, give yourself enough lead time, find partners to help supply and promote the events, and don't forget to invite the media.

  • Report Tapping The Entire Online Peer Influence Pyramid

    Marketers Must Leverage The Three Tiers Of Online Peer Influence
    February 26, 2010 | Augie Ray

    ...and all three have value (and pose risks) for your brand and marketing efforts. Elite Social Broadcasters have wide reach and offer an avenue for...

  • Report How To Sponsor Conversations The Right Way

    Leveraging Influential Endorsements Amid FTC Regulations
    February 3, 2010 | Sean Corcoran

    The Federal Trade Commission's "Guides Concerning the Use of Endorsements And Testimonials in Advertising" has been updated to regulate endorsements through blogger relationships, as well as...

  • Report Lessons From Online Consultation In Australia

    Organizations Worldwide Can Learn From Recent Experiments
    November 6, 2009 | Steven Noble

    Online consultation can range from the government's hosting an online discussion about policy issues to its co-authoring policy documents with its citizens. It's still a minority practice, but...

  • Report How Mobile Handsets Will Deliver 24x7 Social Computing

    Building The Dominant Device For Media Creation
    August 6, 2009 | Ian Fogg

    On mobile phones, people's work and personal lives collide 24x7. Mobile phones are ever-present, 24x7, whatever the situation. Therefore, they're the ideal devices to share social content or catch...

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