17 results for "Internet & eCommerce Services" in Everything
 

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  • Report The Impact Of The Internet On Swedish Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    September 10, 2008 | Kim Le Quoc

    Swedes are among the most sophisticated Internet users in Europe, with nearly the entire population using the Web. They spend more time surfing their favorite...

  • Report The Impact Of The Internet On Spanish Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    June 27, 2008 | Kim Le Quoc

    Nearly half of the Spanish population used the Internet in 2007. That is still below the European average, but Spaniards are catching up. Most young...

  • Report The Impact Of The Internet On Dutch Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    August 13, 2008 | Kim Le Quoc

    Nearly the entire Dutch population used the Internet in 2007, making the Netherlands one of the most advanced European markets. Younger users spent more time...

  • Report The Impact Of The Internet On German Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    July 9, 2008 | Kim Le Quoc, Jaap Favier

    More than 70% of the German population used the Internet in 2007, with two-thirds using broadband. The growth in Internet usage didn't yet have a...

  • Report How To Stimulate Consumers To Buy Online

    Making The Most Of The Internet And Offline Retail Worlds
    November 17, 2008 | Kim Le Quoc

    In the next five years, eCommerce sales will increase at a...or no recession. However, the Internet affects more than just Web...

  • Report How To Integrate Email And Mobile Marketing

    November 22, 2011 | Shar VanBoskirk

    Marketers should format emails for convenient mobile access. Do this by following Forrester's principles of convenience — create mobile emails that are immediate, simple, and contextually relevant....

  • Report No Media Should Stand Alone

    Defining The Roles Of Owned, Earned, And Paid Media In Online Marketing
    December 16, 2009 | Sean Corcoran

    Increasingly, interactive marketers are being asked to manage a wide range of paid and unpaid marketing communication — despite the fact that many marketing departments are still organized around...

  • Report The Impact Of The Internet On UK Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    June 9, 2008 | Kim Le Quoc

    Nearly 70% of the UK population used the Internet in 2007, which has grown at the expense of the time consumers spend with radio and...

  • Report The Impact Of The Internet On French Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    May 29, 2008 | Kim Le Quoc, Jaap Favier

    Of the French population, 55% are online, and nearly 80% of these Internet users have broadband. Although the average Internet user still consumes traditional media...

  • Report Drive Effective Mobile Marketing In China

    July 7, 2014 | Xiaofeng Wang

    ...always be reached on-the-go. Despite being the largest smartphone market, immature mobile Internet infrastructure makes mobile marketing very challenging. This report will help marketing leaders...

  • Report 2011 US Mobile Marketing Predictions

    January 4, 2011 | Melissa Parrish

    ...scrutinizing one-offs like campaign-based apps will for providing additive business value. Location-aware services will remain in testing as the market continues to innovate and marketers...

  • Report Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy
    August 1, 2011 | Luca S. Paderni

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

  • Report Agencies Deliver Strategic Mobile Display Expertise

    May 16, 2011 | Melissa Parrish

    The explosive growth of smartphones has created an opportunity for mobile display that marketers are beginning to realize. But confusion in the vendor landscape has led marketers to go straight to...

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