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  • Report Western European Online Advertising Forecast Through 2014

    Display Ad Spending Will Accelerate While Growth In Search Marketing Slows
    May 19, 2010 | Nate Elliott

    European interactive ad spending survived the recession better than other marketing channels: Search marketing spending grew 15% across Western Europe in 2009, and online display ad spending grew...

  • Report Quick Take: Google's UK Results Show There's Light At The End Of The Tunnel

    A Preview Of Forrester's 2010 European Interactive Marketing Forecast
    January 29, 2010 | Nate Elliott

    Few interactive marketers enjoyed 2009: The economy was in peril, consumer confidence was low, and for the first nine months European interactive marketing spending was down from the year before....

  • Report The Enterprise 2.0 Buyer Profile: 2009

    The Top Priorities And Needs Of Firms Looking At Enterprise 2.0 Technology
    May 7, 2009 | G. Oliver Young

    In 2009, nearly one in two businesses will make use of enterprise 2.0 software, a staggering number given that the application of social software to employee collaboration and productivity goals is...

  • Report Preserving Commercial TV Revenues In A Down Economy

    Use The Internet, Interactivity, And Consumer Participation To Offset TV Advertising Budget Cuts
    March 27, 2009 | Laurence Meyer

    Western commercial TV broadcasters are currently facing an apparent paradox: While consumers will stay home and watch more TV during this recession, TV advertising will experience a worsening...

  • Report Why Operators Should Offer PC-Phone Mobile Broadband Tethering Now

    Consumer Broadband Portfolio Strategies Must Adapt To The Downturn
    March 6, 2009 | Ian Fogg

    The recession is causing consumer product strategy professionals responsible for mobile broadband to re-evaluate their mobile broadband portfolio strategy. Due to its immaturity, the mobile...

  • Report 2009 European Interactive Marketing Predictions

    Interactive Channels Will Produce Upsides In A Down Economy
    February 9, 2009 | Rebecca Jennings

    2009 will bring major challenges for European interactive marketers as economic conditions place greater emphasis than ever before on generating results and gaining efficiencies from online...

  • Report European Online Video Strategies In An Economic Downturn

    Why Now Is The Time To Innovate
    February 5, 2009 | Nick Thomas

    Demand for online video continues to rise among Europeans, especially given a challenging economic climate in which free content will become even more popular. Content owners and media companies...

  • Report European Online Advertising Through 2013

    Search Will Fare Best In A Recession As Channel Shift Accelerates
    February 4, 2009 | Nate Elliott

    As the economic recession starts to bite into advertising budgets, growth in online advertising will slow: European online ad spending will grow just 10% in 2009, down from 30% annual growth in...

  • Report Top European Consumer Mobile Predictions For 2009

    January 9, 2009 | Pete Nuthall

    The economic recession will cast its shadow over the mobile world in 2009. The ramifications of consumers tightening their belts will become increasingly visible as the year progresses. Among the...

  • Report Recession Marketing

    Marketers Should Shift Budgets From Client Acquisition To Client Retention
    December 9, 2008 | Jaap Favier

    In a recession, consumers look for brands that they know and that support their need to connect to their peers. To thrive even in these economic hard times, brands can benefit by focusing more on...

  • Webinar How Will The Economic Downturn Impact Mobile Operators?

    December 4, 2008 | Pete Nuthall

    The economic downturn won't put a dent in the European mobile penetration rate of 84%, but mobile services providers are feeling the impact of reduced usage and spending as consumers review their...

  • Report The Economic Downturn Sets Back The European Mobile Consumer Market

    Mobile Data Growth Is On Hold As Consumers Turn To SIM-Only Deals
    October 24, 2008 | Pete Nuthall

    The economic downturn won't put a dent in the European mobile penetration rate of 84%, but mobile services providers are feeling the impact of reduced usage and spending as consumers review their...

  • Webinar Selling Telecommunications To The Home Worker

    May 19, 2008 | Sally M. Cohen

    The market of home workers — telecommuters or consumers who run a business from home — is growing. And as residential service providers seek out new growth opportunities for their...

  • Report Mobile Internet Users Lead In Advanced Mobile Services' Adoption In Europe

    May 8, 2008 | Pete Nuthall

    A decade after accessing the Internet via a mobile phone became a reality, adoption is finally set to cross over into the mainstream. Regular mobile Internet users today are still more tech-savvy...

  • Report Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007

    April 15, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

  • Report Technographics® Insight: Polish Consumers Go Mobile

    April 11, 2008 | Reineke Reitsma

    This Technographics Insight takes a look at mobile penetration in Poland. It examines attrition of fixed line telephony and growth of mobile Internet in Poland.

  • Report European Mobile Forecast: 2008 To 2013

    March 14, 2008 | Pete Nuthall

    2007 saw mobile operators upgrading their 3G networks to 3.5G. At the same time, mobile operators started to introduce flat-rate mobile Internet access on a wider scale. To see if consumers will...

  • Report Mobile IM Adoption Forecast Europe: 2007 To 2013

    January 18, 2008 | Niek Van Veen

    European mobile operators are launching mobile IM services, with mixed results among the different operators. But by the end of 2013, as many as 24% of mobile consumers will be using mobile IM...

  • Report Western European Residential Broadband Forecast: 2008 To 2013

    December 12, 2007 | Pete Nuthall

    There is still huge potential for growth in Western European residential broadband adoption, despite a slowdown in the majority of national markets. Forrester sees 44% household penetration at the...

  • Report The Prospects For Ad-Funded Mobile Services

    Why Ad-Sponsored Mobile Voice And SMS Won't Disrupt The Market
    November 21, 2007 | Niek Van Veen

    European mobile operators are still contemplating giving mobile services away for free to consumers. The catch? Consumers have to agree to receive advertising on their mobile phone. UK mobile...

  • Report It's Time To Tie The Mobile To The PC

    October 9, 2007 | Niek Van Veen

    While mobile phones are becoming ever more powerful in terms of processing power, features, and storage capabilities, connection speeds and usability lagging, and more and more companies in the...

  • Report Forecast Overview For The eBusiness, Channel & Product Management Professional

    September 5, 2007 | Michelle de Lussanet

    This Forecast Overview organizes Forrester's vast body of forecasts relevant to professionals in eBusiness, Channel & Product Management. This document lists all the existing relevant US and...

  • Report Southern Europe Awakens To Mobile Virtual Network Operators

    Market Conditions Suggest That New Entrants' Existence Will Be Short-Lived
    August 8, 2007 | Pete Nuthall

    Western Europe has seen an explosion in the number of mobile virtual network operators (MVNOs) since their first emergence more than eight years ago, but it's only in the past 12 months that the...

  • Report Mobile Internet Pricing Strategies Mature

    Flat-Rate Data Tariffs Will Boost Mobile Internet Adoption
    July 12, 2007 | Niek Van Veen

    Vodafone is the latest in a series of European mobile operators to launch a flat-rate mobile Internet tariff. Forrester believes that flat-rate pricing for the mobile Internet will boost usage...

  • Report European Online Young Consumers Love IM

    Businesses Should Start Finding Ways To Engage With Them Via IM
    June 22, 2007 | Joost van Kruijsdijk

    With nearly nine in 10 European online 12- to 24-year–olds using it regularly, instant messaging (IM) is extremely popular among young consumers. Apart from Germany, MSN dominates the European...

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