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• Report Advance Your Approach To Customer Loyalty

  Assessment: The Customer Loyalty Playbook

  July 23, 2019 | Emily Collins

  If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

• Report Marketers: Rate Your Customer Privacy Proficiency

  Assessment: The Customer Trust And Privacy Playbook

  May 31, 2019 | Fatemeh Khatibloo

  For better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...

• Report Define Your Social Media Maturity To Advance Your Social Marketing

  Assessment: The Social Marketing Playbook

  May 28, 2019 | Jessica Liu

  B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. Read this report to learn about the...

• Report Evaluate Your Marketing Performance Measurement Maturity

  Assessment: The Marketing Measurement And Insights Playbook

  May 15, 2019 | Jim Nail

  Enterprises constantly ask their B2C marketing professionals to measure the impact of marketing and media campaigns on key business metrics. This requires marketers to go beyond reports of siloed...

• Report Craft A Loyalty Strategy That Raises Your Firm's Maturity

  Strategic Plan: The Customer Loyalty Playbook

  December 20, 2018 | Emily Collins

  Companies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the...

• Report Create An Effective Enterprise Marketing Technology Blueprint

  Strategic Plan: The Enterprise Marketing Technology Playbook

  September 28, 2018 | Rusty Warner

  Planning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional's to-do list. But you can't do it alone. You and your technology organization...

• Report Plan Customer-Centric Enterprise Marketing Technology Requirements

  Assessment: The Enterprise Marketing Technology Playbook

  August 1, 2018 | Joe Stanhope, Rusty Warner

  Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with defining enterprise marketing technology...