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Marketing Performance Measurement Assessment
November 17, 2020
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Advance The Maturity Of Each Of The Five Competencies
November 17, 2020
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Search Results
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Report Evaluate Your Marketing Performance Measurement Maturity
Assessment: The Marketing Measurement And Insights Playbook
November 17, 2020 | Tina Moffett, David NovitzkyIn order to measure the impact of marketing and media campaigns on key business metrics, B2C marketers must build a new approach to marketing performance measurement that includes data and...
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Report Define Your Social Media Maturity To Advance Your Social Marketing
Assessment: The Social Marketing Playbook
August 14, 2020 | Jessica LiuB2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. Read this report to learn about the...
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Report Marketers: Rate Your Customer Privacy Proficiency
Assessment: The Customer Trust And Privacy Playbook
July 28, 2020 | Fatemeh KhatiblooFor better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...
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Report Advance Your Approach To Customer Loyalty
Assessment: The Customer Loyalty Playbook
July 24, 2020 | Emily CollinsIf you're serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...
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Report Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward
Assessment: The Omnichannel Advertising Playbook
April 10, 2020 | Joanna O'Connell, David NovitzkyB2C marketers are tasked with the difficult job of generating revenue while improving consumer ad experiences. Unfortunately, not all marketers have achieved the level of advertising maturity...
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Report Create An Effective Enterprise Marketing Technology Blueprint
Strategic Plan: The Enterprise Marketing Technology Playbook
March 13, 2020 | Rusty WarnerPlanning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional's to-do list. But you can't do it alone. You and your technology organization...
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Report Evaluate Your Enterprise Marketing Technology Maturity To Enable Martech Planning
Assessment: The Enterprise Marketing Technology Playbook
Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with planning and defining enterprise marketing...
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