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  • Xiaofeng Wang

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  • Report The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018

    The Seven Providers That Matter Most And How They Stack Up
    October 23, 2018 | Xiaofeng Wang

    In our 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions,...

  • Report Leverage AI To Improve Marketing Efficiency

    Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value — And What Marketers Must Do Now To Prepare
    August 24, 2018 | Xiaofeng Wang

    Artificial intelligence (AI) is just beginning to gain widespread traction in marketing as early adopters experiment with it in their marketing practices. At this point, marketers need help...

  • Report Now Tech: Marketing Measurement And Optimization In Asia Pacific, Q3 2018

    Forrester's Overview Of 12 Marketing Measurement And Optimization Solution Providers
    July 11, 2018 | Xiaofeng Wang

    Marketers use marketing measurement and optimization solutions to guide data-driven strategy, enable predictive planning, and capture cross-channel insights. But to access these benefits, you'll...

  • Report Master The Fundamentals Of Marketing Measurement

    Prioritize The Right Measures To Market Effectively In Asia
    April 25, 2018 | Xiaofeng Wang

    Marketers in Asia have an urgent need to meet the increasing demands of empowered consumers and address the rising pressure to drive growth. Relying on old measurement tactics will not suffice;...

  • Report Walled Garden No More: Digital China Goes Global

    Southeast Asia Is The Beachhead Of China's Global Digital Expansion
    April 2, 2018 | Xiaofeng Wang

    China is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and...

  • Report Overcome Top Enterprise Marketing Technology Challenges In Asia Pacific

    Start By Aligning Your EMT Strategy Across Business Functions
    January 3, 2018 | Xiaofeng Wang

    Marketers in Asia Pacific (AP) invest in enterprise marketing technology (EMT) to better understand and engage empowered customers. However, many struggle to break down data, technology, and...

  • Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region
    October 3, 2017 | Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

  • Report Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success

    OCBC Bank Created A Marketing Chatbot To Accelerate Revenue Growth
    July 21, 2017 | Xiaofeng Wang

    Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. OCBC Bank in Singapore is bucking the trend: The bank recently created Emma,...

  • Report Elevate Loyalty Strategies With Digital Ecosystems

    Empowered Consumers In Asia Pacific Demand Versatile, Digital, And Localized Loyalty Programs
    July 17, 2017 | Xiaofeng Wang

    Empowered consumers have more options than ever before, and customers of firms in Asia Pacific are particularly fickle. As a result, brands' standalone loyalty programs have been losing the charm...

  • Report Chatbots Are Transforming Marketing

    Use Chatbots To Help Customers Discover, Explore, And Engage With Your Brands
    May 24, 2017 | Xiaofeng Wang

    Marketers' interest in chatbots is growing rapidly, and many plan to launch a branded chatbot in 2017. Success will hinge on marketers' ability to define a clear purpose for the chatbot and set...

  • Report Engage Customers With Mobile Wallet Marketing

    What Global Players Can Learn From Asia's Digital Leaders
    April 17, 2017 | Xiaofeng Wang

    Mobile wallets are gaining attention across the world. While the focus is primarily on payments, Forrester believes that mobile wallets' real power is to generate powerful customer engagement...