Search Results
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Report The Anatomy Of A Preference Center
Enterprise Preference Management Gives Consumers Control For Better Customer Engagement
B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management (EPM) can play a key role in this strategy: In a value exchange, customers share...
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Report For B2C Marketers, Customer Data Platforms Overpromise And Underdeliver
Simplicity Isn't Enough To Solve Complex Marketing Challenges
Enterprise B2C marketers face the convoluted task of wrangling myriad customer data to deliver customer-centric, contextually relevant engagement. Amid this challenge, customer data platforms...
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Report The Forrester Wave™: Customer Database And Engagement Agencies, Q2 2018
The Eight Agencies That Matter Most And How They Stack Up
In our 32-criteria evaluation of customer database and engagement agencies, we identified the eight most significant ones — Ansira, Epsilon, Harte Hanks, LiquidHub, Merkle, RRD Marketing Solutions...