Forrester

Search Results

• 

  Webinar Predictions 2020: B2C Marketing

  November 20, 2019 | Tina Moffett, Sarah Dawson

  Unpredictable economic times, a slow decline in consumer confidence, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2019, we expected...

• Report The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019

  The Nine Providers That Matter Most And How They Stack Up

  November 19, 2019 | Rusty Warner

  In our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — Cheetah Digital, Emarsys, Episerver, Evergage,...

• Report Second-Party Data Powers Customer-Focused Advertising

  Another Marketer's First-Party Data Complements And Extends Yours

  March 8, 2019 | Joanna O'Connell, Susan Bidel

  In the age of the customer, marketers require solid, reliable data upon which to build individual IDs, segment profiles, and models to reach prospects. First-party data lies at the core of these...

• Report The Forrester Wave™: Real-Time Interaction Management, Q1 2019

  The 12 Providers That Matter Most And How They Stack Up

  February 27, 2019 | Rusty Warner

  In our 33-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems,...

• 

  Webinar Predictions 2019: B2C Marketing

  January 9, 2019 | Jessica Liu, Stephanie Liu, Jim Nail

  Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preferences and privacy taking center stage in 2018, B2C...

• Report The Anatomy Of A Preference Center

  Enterprise Preference Management Gives Consumers Control For Better Customer Engagement

  December 20, 2018 | Fatemeh Khatibloo, Stephanie Liu

  B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management (EPM) can play a key role in this strategy: In a value exchange, customers share...

• Report Predictions 2019: B2C Marketing

  Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles

  November 8, 2018 | Jessica Liu, Emily Collins, Fatemeh Khatibloo

  Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C...

• Report Q&A: What Marketers Need To Know About Zero-Party Data

  October 10, 2018 | Fatemeh Khatibloo

  B2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation...

• Report The Forrester Wave™: Customer Database And Engagement Agencies, Q2 2018

  The Eight Agencies That Matter Most And How They Stack Up

  April 24, 2018 | Fatemeh Khatibloo, Stephanie Liu

  In our 32-criteria evaluation of customer database and engagement agencies, we identified the eight most significant ones — Ansira, Epsilon, Harte Hanks, LiquidHub, Merkle, RRD Marketing Solutions...