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• Report The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019

  The Nine Providers That Matter Most And How They Stack Up

  November 19, 2019 | Rusty Warner

  In our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — Cheetah Digital, Emarsys, Episerver, Evergage,...

• Report The Best And Worst Of Email Marketing, 2019

  Small Improvements Will Boost Response Rates And Sales

  July 22, 2019 | Shar VanBoskirk

  This report identifies the small fixes that every B2C marketer can make to their email marketing campaigns in order to boost performance. Forrester reviewed 100 email marketing campaigns across...

• Report The Future Of Enterprise Marketing Technology

  Vision: The Enterprise Marketing Technology Playbook

  June 6, 2019 | Joe Stanhope, Rusty Warner

  Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their...

• Report Now Tech: Real-Time Interaction Management, Q1 2019

  Forrester's Overview Of 42 RTIM Providers

  January 11, 2019 | Rusty Warner

  B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

• Report Empowered Customers Inspire Email Innovation

  Your Best Subscribers Will Help You Do More With Email

  October 26, 2018 | Shar VanBoskirk

  Forrester routinely studies its consumer data to understand attitudes toward email marketing. This time, we applied Forrester's Empowered Customer Segmentation to our analysis to learn how the most...

• Report Modernize Your Martech Stack For Moments

  Evolve Your Marketing Strategy And Technology To Serve Customers In Their Defining Moments

  April 5, 2018 | Joe Stanhope, Julie A. Ask

  The world is changing, along with consumers' expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that...

• Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

  Twenty Technologies Underpin Modern Marketing

  April 5, 2018 | Mary Pilecki, Stephanie Liu, Erna Alfred Liousas

  Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...