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Loyalty Maturity Progression Across Key Competencies
November 15, 2019
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Assess, Plan, And Prioritize To Build Your Loyalty Roadmap
November 15, 2019
Search Results
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Report Forrester Infographic: US Consumers Vary In How They Interact With Brands On Social Media
December 11, 2019 | Jessica LiuSocial networks and messaging apps are not a zero-sum game; users have multiple accounts and use different apps for different purposes. Understanding how US users' demographics and behaviors vary...
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Report The Financial Payback For Marketing Measurement
Business Case: The Marketing Measurement And Insights Playbook
December 10, 2019 | Jim Nail, Michelle BishopAs marketers are increasingly held accountable for the financial returns of their efforts, they need sophisticated measurement that accurately apportions credit to the myriad touchpoints in a...
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Report Chart Your Course To Customer Loyalty Maturity
Roadmap: The Customer Loyalty Playbook
B2C marketers trying to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate measurement practices. If you...
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Report Create A Loyalty Strategy, Not Just A Rewards Program
Executive Overview: The Customer Loyalty Playbook
November 15, 2019 | Emily CollinsEarning customer loyalty demands more than implementing a rewards program. Strategies that rely purely on loyalty programs offering points and discounts miss an opportunity to drive deeper...
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Report The Forrester Wave™: Social Suites, Q4 2019
The Eight Providers That Matter Most And How They Stack Up
October 9, 2019 | Jessica LiuIn our 40-criterion evaluation of social suites providers, we identified the eight most significant ones — Clarabridge, Facelift, Falcon.io, Hootsuite, Khoros, Salesforce, Socialbakers, and...
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Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019
Tools And Technology: The Marketing Measurement And Insights Playbook
You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...
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Webinar Chart Your Course To Marketing Measurement Maturity
Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business...
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Report The Future Of Enterprise Marketing Technology
Vision: The Enterprise Marketing Technology Playbook
Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their...
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Report The Forrester Wave™: Loyalty Technology Platforms, Q2 2019
Tools And Technology: The Customer Loyalty Playbook
April 9, 2019 | Emily CollinsIn our 28-criterion evaluation of loyalty technology platforms, we identified the 13 most significant ones — Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch,...
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Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...
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Report Demystify Artificial Intelligence In Social Listening Platforms
February 7, 2019 | Jessica Liu, Arleen ChienArtificial intelligence (AI) was the trending topic in the 2018 marketing technology landscape. Social listening platforms (SLPs) have joined the fray; vendors go to market touting their AI...
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Report Marketers' Options Improve As Social Marketing Technologies Converge
Tools And Technology: The Social Marketing Playbook
B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...
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Report The Power Of Customer Context
Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...
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Report Fully Leverage Your Tech Investments With A Marketing Technology Office
Organization: The Enterprise Marketing Technology Playbook
Empowered customers engage with brands at any point in the customer life cycle, anytime and anywhere. Relevant real-time responses require batch-oriented, channel-focused campaign management teams...
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Report The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018
The Seven Providers That Matter Most And How They Stack Up
October 23, 2018 | Xiaofeng WangIn our 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions,...
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Report Privacy Concerns Cripple Attribution Measurement
Changes Force Marketers To Pivot On How They Assess Google Advertising Effectiveness
October 10, 2018 | Tina MoffettThe marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe,...
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Report Q&A: What Marketers Need To Know About Zero-Party Data
October 10, 2018 | Fatemeh KhatiblooB2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation...
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Webinar Applying The Forrester Wave™: Social Listening Platforms, Q3 2018
October 3, 2018 | Jessica Liu, Arleen ChienSocial listening platforms are essential for social and marketing use cases, but their potential to bring consumer insights to the entire business is what solidifies them as an essential piece of...
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Report Create An Effective Enterprise Marketing Technology Blueprint
Strategic Plan: The Enterprise Marketing Technology Playbook
September 28, 2018 | Rusty WarnerPlanning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional's to-do list. But you can't do it alone. You and your technology organization...
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Webinar Customer-Obsessed Marketing Demands Unified Measurement
Marketers must change their attitude toward measurement: away from siloed, single-channel tracking and passively reviewing post-campaign reports and toward using those results to build analytic...
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Webinar Where To Invest: The 20 Martech Tools To Consider
Marketers have a plethora of technologies to choose from these days, many of which overlap or provide some redundant functionality. And with limited budgets, choosing which tools to invest in can...
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Report Now Tech: Marketing Measurement And Optimization In Asia Pacific, Q3 2018
Forrester's Overview Of 12 Marketing Measurement And Optimization Solution Providers
July 11, 2018 | Xiaofeng WangMarketers use marketing measurement and optimization solutions to guide data-driven strategy, enable predictive planning, and capture cross-channel insights. But to access these benefits, you'll...
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Webinar Select The Right Measurement Vendors Using The Forrester Wave™
Data-driven marketing builds a fact-based marketing strategy so marketers can engage customers with contextually relevant messages. Marketers need to wrangle the messy interactions across journeys...
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Report The Forrester Wave™: Customer Database And Engagement Agencies, Q2 2018
The Eight Agencies That Matter Most And How They Stack Up
In our 32-criteria evaluation of customer database and engagement agencies, we identified the eight most significant ones — Ansira, Epsilon, Harte Hanks, LiquidHub, Merkle, RRD Marketing Solutions...
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Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018
Twenty Technologies Underpin Modern Marketing
Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...