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The Marketing Measurement And Insights Playbook For 2020

Embrace A Unified Marketing Measurement Standard

Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...

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  • Webinar The Future Of The Third-Party Cookie

    Implications Of Third-Party Cookie Deprecation For Consumer Privacy And The Advertising Technology Ecosystem
    Monday, February 24, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Fatemeh Khatibloo, Stephanie Liu, Tina Moffett

    With Chrome, Firefox, and Safari taking active measures to limit or block third-party cookies, what’s in store for B2C marketers? This roundtable discussion examines the future of the...

  • Report Case Study: Advanced Measurement Transforms Marketing

    Learn How Measurement Leaders ANZ Bank And The Estée Lauder Companies Drive Higher Returns On Marketing Investment
    August 16, 2018 | Tina Moffett, Stephanie Liu

    Understanding marketing effectiveness is getting harder. Consumers interact using online, offline, and mobile touchpoints — and archaic, last-touch measurement can't capture the effectiveness of...

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