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• Report Amazon Will Disrupt The Advertising Ecosystem

  Is Your Company Prepared?

  September 3, 2019 | Collin Colburn

  Amazon Advertising experienced explosive growth in 2018. The advertising industry is abuzz about this new entrant and its chances of taking down the current duopoly, Facebook and Google. This...

• Report Now Tech: Omnichannel Media Management, Q2 2019

  Tools And Technology: The Omnichannel Advertising Playbook

  June 14, 2019 | Joanna O'Connell

  An omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...

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  Webinar Creative Advertising Technology: The Most Important Adtech You've Never Heard Of

  Plus A Forrester Wave™!

  January 15, 2019 | Susan Bidel, Joanna O'Connell

  William Bernbach, a giant of the golden age of American advertising, said of his profession, “Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an...

• Report Predictions 2019: Media

  Five Events Will Reshape The Media Industry

  November 7, 2018 | Collin Colburn, Susan Bidel, Joanna O'Connell

  The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...

• Report The Forrester Wave™: Creative Advertising Technologies, Q4 2018

  The 10 Providers That Matter Most And How They Stack Up

  November 5, 2018 | Joanna O'Connell, Susan Bidel

  In our 31-criterion evaluation of creative advertising technology (adtech) providers, we identified the 10 most significant ones — Adacado Technologies, Adform, Celtra, Clinch, Flashtalking,...

• Report Privacy Concerns Cripple Attribution Measurement

  Changes Force Marketers To Pivot On How They Assess Google Advertising Effectiveness

  October 10, 2018 | Tina Moffett

  The marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe,...

• Report Forrester Data: Digital Marketing Tracker, Q4 2017

  ForecastView Document

  April 24, 2018 | Brandon Verblow

  Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...