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  • B2C Marketing
  • Accelerate growth with marketing innovation
  • Ryan Skinner

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  • Report Predictions 2020: B2C Marketing

    Economic Uncertainty Forces B2C Marketers To Rethink Their Engagement Strategies
    October 29, 2019 | Tina Moffett, Sarah Dawson, Jim Nail

    Unpredictable economic times, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2020, we predict that marketers will build on efforts to...

  • Webinar How To Apply Agile Methodology To Marketing

    July 22, 2019 | Ryan Skinner

    Applying Agile methodology to marketing isn’t about working faster. It’s about something far more important — a vastly improved approach to marketing’s purpose, learning,...

  • Report How To Apply Agile Methodology To Marketing

    If You Implement Agile Right In Your Marketing Teams, You'll Go From Blind Faith In Strategy To Customer-Tested Decision Making
    July 11, 2019 | Ryan Skinner

    Applying Agile methodology to marketing isn't about working faster. It's about something far more important — a vastly improved approach to marketing's purpose, learning, and communication. The...

  • Report The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

    The Nine Providers That Matter Most And How They Stack Up
    May 6, 2019 | Ryan Skinner

    In our 30-criterion evaluation of content marketing platforms (CMPs) for B2C providers, we identified the nine most significant ones — Bloomreach, Contently, NewsCred, Opal, Percolate,...

  • Webinar Your DTC Strategy Should Start With Direct-To-Value

    April 30, 2019 | Ryan Skinner

    Direct-to-consumer (DTC) companies are making a big splash as they draw customers in with slick creative campaigns and create or improve products based on direct customer feedback. The popularity...

  • Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

    Twenty Technologies Underpin Modern Marketing
    April 5, 2018 | Mary Pilecki, Stephanie Liu, Erna Alfred Liousas

    Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...