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Charts & Figures
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Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019
September 25, 2019
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Evaluated Vendors And Product Information
September 25, 2019
Search Results
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Webinar The Martech Roundtable: A Discussion About The Past, Present, And Future Of Marketing Technology For Business And Consumer Marketers
As 2019 winds down, join Forrester analysts Joe Stanhope, Rusty Warner, and Lori Wizdo as we take stock of the year in marketing technology (martech) and make our predictions for what’s...
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Webinar Use The Forrester Wave™ To Choose The Right CCCM Solution For Your Needs
December 3, 2019 | Rusty WarnerB2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand customers, execute brand strategy across channels, and orchestrate digital and offline customer...
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Report The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019
The Nine Providers That Matter Most And How They Stack Up
November 19, 2019 | Rusty WarnerIn our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — Cheetah Digital, Emarsys, Episerver, Evergage,...
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Report Now Tech: Marketing Resource Management, Q4 2019
Forrester's Overview Of 32 Marketing Resource Management Providers
You can use marketing resource management (MRM) tools to manage content production processes, operate intuitive workflows for approvals and brand management, and gain visibility into marketing...
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Report Evaluate Your Enterprise Marketing Technology Maturity To Enable Martech Planning
Assessment: The Enterprise Marketing Technology Playbook
Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with planning and defining enterprise marketing...
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Report Predictions 2020: B2C Marketing
Economic Uncertainty Forces B2C Marketers To Rethink Their Engagement Strategies
Unpredictable economic times, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2020, we predict that marketers will build on efforts to...
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Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019
The Seven Providers That Matter Most And How They Stack Up
September 25, 2019 | Rusty WarnerIn our 40-criterion evaluation of cross-channel campaign management (CCCM) providers that package their CCCM solutions as modules within larger enterprise marketing software suites (EMSSes), we...
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Report The Future Of Enterprise Marketing Technology
Vision: The Enterprise Marketing Technology Playbook
Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their...
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Report The Forrester Wave™: Real-Time Interaction Management, Q1 2019
The 12 Providers That Matter Most And How They Stack Up
February 27, 2019 | Rusty WarnerIn our 33-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems,...
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Report Case Study: FactCool And Zizzi Leverage Martech Investments To Drive Digital Transformation
January 15, 2019 | Rusty Warner, Arleen ChienThis case study for B2C marketers examines how an online fashion retailer and a casual dining restaurant chain are using their enterprise marketing technology (EMT) investments to lead their firm's...
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Report Now Tech: Real-Time Interaction Management, Q1 2019
Forrester's Overview Of 42 RTIM Providers
January 11, 2019 | Rusty WarnerB2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...
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Report The Power Of Customer Context
Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...
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Webinar The Marketing Technology Roundtable: The Current State And Future Of Martech For Business And Consumer Marketers
2018 has been a wild year for marketing technology (martech). With clouds colliding and categories collapsing, both business and consumer marketers must navigate a complex and dynamic landscape as...
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Report Fully Leverage Your Tech Investments With A Marketing Technology Office
Organization: The Enterprise Marketing Technology Playbook
Empowered customers engage with brands at any point in the customer life cycle, anytime and anywhere. Relevant real-time responses require batch-oriented, channel-focused campaign management teams...
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Report Unlock Customer Context With Marketing Technology
Executive Overview: The Enterprise Marketing Technology Playbook
Customer data and marketing technology are now essential to every marketing function. Yet B2C marketing professionals responsible for their firm's marketing technology strategy often miss the...
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Report Predictions 2019: B2C Marketing
Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles
Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C...
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Report Create An Effective Enterprise Marketing Technology Blueprint
Strategic Plan: The Enterprise Marketing Technology Playbook
September 28, 2018 | Rusty WarnerPlanning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional's to-do list. But you can't do it alone. You and your technology organization...
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Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018
Twenty Technologies Underpin Modern Marketing
Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...