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  • Report Now Tech: Pricing And Promotion, Q3 2019

    Forrester's Overview Of 23 Pricing And Promotion Providers
    July 15, 2019 | George Lawrie

    You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...

  • Report CEOs: Foster The Software Teams And Talents Your Firm Needs

    How CEOs Should Lead The Most Important — And Perplexing — Corporate Domain
    February 21, 2019 | John R. Rymer, Jeffrey S. Hammond

    Ultimately, application development and delivery (AD&D) leaders and CIOs don't hold the keys to the fast, high-quality software delivery that is so crucial to digital business success — CEOs do....

  • Webinar The Top Insurance Technology Trends To Watch In 2019

    February 12, 2019 | Ellen Carney

    Insurance firms recognize that their future depends on the digital initiatives that drive better customer experience and more efficient operations. But heightening customer expectations, stalled...

  • Report Now Tech: Configure Price Quote Solutions, Q4 2018

    Forrester's Overview Of 27 CPQ Solutions Providers
    December 21, 2018 | Tom Kaneshige, John Bruno

    You can use configure price quote (CPQ) solutions to shorten deal-cycle times, increase deal conversion, and improve customer experience. But to access these benefits, you'll first have to select...

  • Report Gauge Your CRM Maturity

    Assessment: The CRM Playbook
    December 10, 2018 | Kate Leggett

    An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...

  • Report Now Tech: Integrated Business Planning, Q2 2018

    Forrester's Overview Of 15 Integrated Business Planning Providers
    April 13, 2018 | George Lawrie

    Digital businesses can use integrated business planning (IBP) to align strategic, operational, and financial plans to improve business performance, drive superior customer service from the same...

  • Report The Three Rs Of Retail Robotics

    Use Robots To Increase The Human Touch In Retail
    February 20, 2018 | George Lawrie

    There's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer...

  • Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...

  • Report Use DevOps And Supply Chain Principles To Automate Application Delivery Governance

    December 8, 2017 | Christopher Condo, Diego Lo Giudice

    Today's application development and delivery (AD&D) leaders need speed and quality at a low cost to create software that competes for customers. Agile and DevOps practices enable companies to...

  • Report The Forrester Wave™: Retail Planning, Q3 2017

    The Top Nine Companies In The Retail Planning Marketplace And How They Stack Up
    September 18, 2017 | George Lawrie

    In our 28-criteria evaluation of retail planning providers, we identified the nine most significant ones, 7thonline, JDA Software, JustEnough, Infor, Oracle, RELEX Solutions, SAP, SAS, and TXT...

  • Report Assess CRM Capabilities To Pinpoint Opportunities

    Use Forrester's Best Practices Framework For CRM Success
    September 12, 2017 | Kate Leggett

    This report helps application development and delivery (AD&D) pros who are looking to implement customer relationship management (CRM) strategies and solutions. The effects of automation and...

  • Report Vendor Landscape: Retail Planning Systems 2017

    August 4, 2017 | George Lawrie

    Digital disruption has forced retailers to address new competitors, newly empowered customers, and an increased range of merchandise. Merchants have reached the limit of retail planning by instinct...