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The Retail eCommerce Playbook For 2020

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Report Case Study: Shop Direct Masters Personalization At Scale

    The Journey From A Catalog Business To A Pure-Play Online Retailer
    February 23, 2018 | George Lawrie

    This report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic,...

  • Webinar Forrester Futurology Episode III: Trends For 2016 And Beyond

    September 26, 2016 | Michael Facemire, John Kindervag, Peter Wannemacher

    Join us for the Q3 Forrester Futurology Webinar! On this episode, we’ll be joined by Peter Wannemacher to discuss the future of banking. Following that, we’ll chat about two...

  • Report Brief: Is Your Mobile App Customer-Ready?

    Understand The Mobile App Usage Of Australian Consumers To Drive Greater Mobile Engagement
    December 14, 2015 | Tim Sheedy

    Australians are beginning to expect firms to serve them on their smartphones in their mobile moments, and many Australian firms are making efforts to serve customers in those moments via...

  • Webinar Navigating The Future Of Business Applications

    June 16, 2014 | Paul D. Hamerman, Jost Hoppermann, George Lawrie

    This Webinar outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business...

  • Report Advance To Next-Generation Personalization

    Support Relevant Digital Experiences In The Multichannel World With Contextual Experiences
    January 13, 2014 | Anjali Yakkundi, Ron Rogowski

    Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

  • Report Design Mobile Apps From The Outside In

    Policy And Procedures: The Mobile App Development Playbook
    August 7, 2012 | Mike Gualtieri

    This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...

  • Report The Mobile Imperative In Retail And Consumer Goods

    Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers
    March 23, 2011 | George Lawrie

    Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...

  • Report How Carphone Warehouse Uses Twitter And Social Media To Transform Customer Service

    January 26, 2010 | Natalie L. Petouhoff, Ph.D.

    The Carphone Warehouse (CPW) is Europe's leading independent retailer of mobile phones and services, with more than 2,400 stores in nine countries. Because CPW's customers posted comments about...

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