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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Digital Asset Management Cookbook

    Assemble The Ingredients To Choose And Scale An Enterprise DAM
    June 26, 2020 | Nick Barber

    As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

  • Report The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019

    The 14 Providers That Matter Most And How They Stack Up
    November 20, 2019 | Nick Barber

    In our 28-criterion evaluation of digital asset management (DAM) for customer experience providers, we identified the 14 most significant ones — Adobe, Aprimo, BrandMaker, Bynder, Canto, CELUM,...

  • Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    November 15, 2019 | Kate Leggett

    CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

  • Report Gauge Your CRM Maturity

    Assessment: The CRM Playbook
    August 30, 2019 | Kate Leggett

    An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...

  • Report Eight Questions To Consider When Investing In Digital Asset Management

    DAM-Like Capabilities From Adjacent Technologies Won't Cut It
    February 11, 2019 | Nick Barber

    Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management systems (CMSes), eCommerce, product information management (PIM), marketing resource...

  • Report Use BI Fabric To Optimize Your Multivendor Business Intelligence Environment

    October 30, 2018 | Boris Evelson

    All enterprises must deal with multiple business intelligence (BI) platforms. Unquestionably, a single enterprise BI platform is ideal, but legacy platforms, mergers and acquisitions (M&A), and...