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  • Report The Digital Asset Management Cookbook

    Assemble The Ingredients To Choose And Scale An Enterprise DAM
    June 26, 2020 | Nick Barber

    As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

  • Report Forrester Infographic: In Digital Transformation 2020, It's Time To Catch Up To The First Movers

    April 3, 2020 | Ted Schadler, Caleb Ewald

    In 2019, digitally advanced firms distanced themselves from the pack. By developing new digital products and services, restructuring their business processes to foster agility, embracing innovation...

  • Report Now Tech: Agile Content Management Systems, Q1 2020

    Forrester's Overview Of 30 Agile CMS Providers
    February 27, 2020 | Nick Barber, Mark Grannan

    You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But...

  • Report The Agile CMS Cookbook: Tales From The Test Kitchen

    Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption
    February 7, 2020 | Nick Barber, Mark Grannan

    Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

  • Report Forrester Infographic: Lessons On Experience-Led Transformation

    This Companion Piece To Our Forrester Wave™ Describes Best Practices In Experience-Led Transformation
    January 6, 2020 | Ted Schadler

    In "The Forrester Wave™: Global Digital Experience Agencies, Q4 2019," we evaluated 14 agencies, consultancies, and tech service providers and spoke with 48 customer references. Almost one-quarter...

  • Report Extend The Reach And Relevance Of DX Platforms With Low-Code And Pluggable Services

    December 30, 2019 | Mark Grannan

    Digital experience (DX) scenarios vary wildly, so DX architecture must flex to adapt. While DX platform solutions may have innate extensibility, there'll be a need to connect with legacy and future...

  • Report The Forrester Wave™: Global Digital Experience Agencies, Q4 2019

    The 14 Service Providers That Matter Most And How They Stack Up
    November 12, 2019 | Ted Schadler

    In our 24-criterion evaluation of global digital experience agencies, we identified the 14 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, EPAM, IBM, Isobar, MRM//McCann,...

  • Report Digital Experience 2020: A Reference Architecture Powered By Data Drives Digital Maturity

    Vision: The Digital Experience Delivery Playbook
    November 11, 2019 | Mark Grannan, Allen Bonde

    Creating high impact, scalable digital experiences (DXes) has become a key milestone on the road to digital transformation. Yet doing it faster, cheaper, and being focused often separates winning...

  • Report Take Two Technology Roads To Digital Experience Success

    Road Map: The Digital Experience Delivery Playbook
    August 16, 2019 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to produce your technology road map. You must pursue two paths...

  • Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    August 5, 2019 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • Report Drive Unified Digital Customer Experiences With Better Technology Strategies

    Executive Overview: The Digital Experience Delivery Playbook
    August 1, 2019 | Mark Grannan, Stephen Powers

    Digital customer experience (CX) is a key business differentiator, so application development and delivery (AD&D) professionals must step up to support their firms' initiatives. To partner with...

  • Report The Forrester Wave™: Digital Experience Platforms, Q3 2019

    The 10 Providers That Matter Most And How They Stack Up
    July 8, 2019 | Mark Grannan, Ted Schadler

    In our 33-criterion evaluation of digital experience (DX) platform providers, we identified the 10 most significant ones — Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle,...

  • Report Now Tech: Digital Experience Agencies, Q2 2019

    Forrester's Overview Of 42 Digital Experience Agencies
    May 14, 2019 | Ted Schadler

    Digital experience agencies are essential partners for building differentiated customer, marketing, commerce, and product experiences. But to find the best partner for your project or program, you...

  • Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    March 6, 2019 | Mark Grannan, Nick Barber

    Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

  • Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    December 6, 2018 | Mark Grannan, Danielle Jessee

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • Report Coming Soon: Agile Content Curation And Orchestration Will Redefine CMS

    It's The End Of Web CMS As We Know It (And I Feel Fine)
    November 15, 2018 | Mark Grannan

    Web content management systems (CMSes) are evolving as channel-centric technologies give way to omnichannel digital efforts, boosting the value of content in all formats delivered to all users. As...

  • Webinar Getting The Most Out Of Your Adobe Investment

    November 6, 2018 | Mark Grannan, Ted Schadler

    Let's get one thing straight: Adobe's products are the best or near-best point solutions available in most categories the firm plays in. It builds great stuff. And yet companies often fail to get...

  • Report How Federated Digital Teams Drive Pace At Scale

    Organization: The Digital Experience Delivery Playbook
    August 27, 2018 | Martin Gill, Mark Grannan

    The explosion of devices, platforms, and channels means digital experience leaders face unprecedented complexity. And in a multibrand, multiregion, multiproduct business, it's easy to see why the...

  • Report Digital Experience Agencies, Europe, Q3 2018

    Forrester's Overview Of 36 Digital Experience Agencies In Europe
    July 30, 2018 | Thomas Husson

    You can use digital experience agencies to design, build, and manage digital customer experiences. But to access these benefits, you'll first have to select from a diverse set of partners —...

  • Report Five Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook
    July 20, 2018 | Mark Grannan

    Governance is the dreaded "G-word" for many organizations: It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the...

  • Report The State Of DX 2018: Priorities Thwarted By Legacy Foundations

    Benchmarks: The Digital Experience Delivery Playbook
    July 19, 2018 | Mark Grannan

    What are your digital experience priorities? What barriers are you facing to elevate your personalization strategy? How are you stitching your metrics together to create alignment? Forrester's...

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