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The Business Intelligence Playbook For 2019

Grow Your Business And Compete With A Winning Business Intelligence Strategy

Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly an art based on best practices and lessons learned. Rather than reinvent the wheel,...

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  • Report Metrics That Matter For B2B Marketers

    Focus On Measuring Business Outcomes, Not Program Outputs
    November 16, 2017 | Allison Snow

    B2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results. This report helps marketers...

  • Report The State Of Customer Analytics 2017

    September 25, 2017 | Brandon Purcell

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 229 customer analytics and measurement...

  • Report The "Data For Good" Movement Delivers Social Impact

    Civic Insights Service Providers Demonstrate That "Good" Is Good Business

    A growing cadre of business and tech leaders, academics, data scientists and engineers, software developers, and UX designers envisions using new data sources and analytics technologies to address...

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