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  • Report The State Of Customer Analytics 2019

    Landscape: The Customer Analytics Playbook
    November 5, 2019 | Brandon Purcell, Emily Miller

    In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2018 benchmarks, we see firms adopting more analytical techniques...

  • Report Now Tech: Location Intelligence Technologies, Q3 2019

    Forrester's Overview Of 34 Location Intelligence Technology Providers
    July 18, 2019 | James McCormick, Emily Miller

    You can use location intelligence technology to make sense of big spatial and customer location data; democratize advanced spatial insights; and scale intelligent business decisions, actions, and...

  • Report Beyond The Map With Location Intelligence

    Stop Staring At Maps: Use Modern Location Data And Technologies To Act At The Speed Of Customer Obsession
    January 10, 2019 | James McCormick, Emily Miller

    The opportunity to analyze your business and customers' location information has shifted up a gear from the niche and static map-based use cases of the past. Firms now have access to unprecedented...

  • Report The Forrester Wave™: Location Intelligence Platforms, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up
    December 5, 2018 | James McCormick, Emily Miller

    In our 27-criterion evaluation of location intelligence platforms providers, we identified the eight most significant ones — CARTO, Esri, Galigeo, MapLarge, Near, Oracle, Pitney Bowes, and Ubimo —...

  • Report The State Of Customer Analytics 2018

    Benchmarks: The Customer Analytics Playbook
    December 4, 2018 | Brandon Purcell, Emily Miller

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 144 North American analytics and...

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