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The Data Management Playbook For 2020

Your Business Is Only As Fast As Your Data

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

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  • Forum Data Strategy & Insights

    Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.
    October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

    Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

  • Report Now Tech: Cloud Data Warehouse, Q2 2020

    Forrester's Overview Of 14 Cloud Data Warehouse Providers
    July 1, 2020 | Noel Yuhanna

    You can use cloud data warehouse (CDW) to build data warehouses more quickly, support new business use cases, and lower infrastructure, software, and administration costs. But to realize these...

  • Report Now Tech: Data Virtualization, Q2 2020

    Forrester's Overview Of 15 Data Virtualization Providers
    June 29, 2020 | Noel Yuhanna

    You can use data virtualization to deliver integrated and real-time data to support various business needs, create a self-service data platform for business users, and secure sensitive data by...

  • Report Now Tech: Public Cloud Development Platforms In China, Q2 2020

    Forrester's Overview Of 28 Public Cloud Development Platform Providers In China
    June 18, 2020 | Charlie Dai, Danny Mu

    You can use public cloud development platforms to build the technology foundations of an adaptive enterprise and simplify digital operations, modernize business applications, and facilitate...

  • Report The Forrester Wave™: Enterprise Data Fabric, Q2 2020

    The 15 Providers That Matter Most And How They Stack Up
    June 10, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of enterprise data fabric providers, we identified the 15 most significant ones — Cambridge Semantics, Cloudera, DataRobot, Denodo Technologies, Hitachi Vantara, IBM,...

  • Webinar Data Literacy: A Lifeline In Uncertain Waters

    June 8, 2020 | Jennifer Belissent, PhD

    The desire to become insights-driven is nearly universal — particularly in uncertain and unfamiliar times. Yet so is the struggle: 91% of global data and analytics decision makers report that...

  • Webinar Marketing Innovation Requires A Moments-Based Ecosystem

    June 3, 2020 | Rusty Warner

    While customer expectations for value and relevance have changed, many organizations have failed to change their marketing approaches to meet — let alone exceed — those...

  • Report Build A Maturity-Based Business Case For Insights-Driven Investments

    The Business Case Report In The Insights-Driven Business Playbook
    May 18, 2020 | Boris Evelson

    Investing in individual technologies for an insights-driven business (IDB), such as data fabric, business intelligence (BI), and analytics, demonstrates tangible business benefits and significant...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Webinar Data Virtualization Or Data Fabric: Which Is Right For You?

    April 29, 2020 | Noel Yuhanna, Gene Leganza

    Today, organizations are investing in self-service and real-time data integration architectures to support trusted and timely insights. Many are leveraging data virtualization or data fabric...

  • Report Now Tech: Enterprise Data Fabric, Q2 2020

    Forrester's Overview Of 20 Enterprise Data Fabric Providers
    April 16, 2020 | Noel Yuhanna

    You can use enterprise data fabric to deliver integrated, trusted, and real-time data across the organization and accelerate business use cases. But to realize these benefits, you'll first have to...

  • Report Now Tech: Product Information Management, Q1 2020

    Forrester's Overview Of 22 PIM Providers
    March 25, 2020 | Amanda LeClair

    You can use product information management (PIM) solutions to improve sales and customer experience, speed up time-to-market, and even enable broader content-driven digital transformation efforts....

  • Report Data Virtualization Or Data Fabric: Which Is Right For You?

    March 24, 2020 | Noel Yuhanna

    Data-driven organizations use data virtualization and data fabric architectures to get value from data quickly and to support new business requirements such as real-time and integrated insights....

  • Report The Top Trends For Health Insurers In 2020

    CRM And New Benefits Programs Catalyze Insurers' Shift From Being Reactive To Being Relevant
    March 20, 2020 | Arielle Trzcinski, Jeff Becker, Annalise Clayton

    Health insurers face an uphill battle in 2020: Uncertainty looms around single-payer healthcare, a surge of new entrants are competing for members, and legacy tech hampers innovation. How can...

  • Report Q&A: Scale AI With Automated Machine Learning

    Answers To Seven Key Questions That Unlock Enterprise Outcomes With AutoML
    March 18, 2020 | Kjell Carlsson, PhD

    There's good news for enterprises that want to transform using machine learning (ML) and AI. Automated machine learning (AutoML) helps data scientists, and everyone else, build predictive models,...

  • Webinar Translytical Data Platforms: Delivering Analytics At The Speed Of Transactions

    Using The Forrester Wave™
    March 10, 2020 | Noel Yuhanna, Mike Gualtieri

    Blazing-fast performance for both transactions and analytics workloads is the goal of the emerging data platform category that Forrester calls "translytical." Powered by in-memory technology and a...

  • Report Now Tech: Public Cloud Development Platforms, Q1 2020

    Forrester's Overview Of 16 Public Cloud Development Platform Providers
    March 4, 2020 | Dave Bartoletti, John R. Rymer

    Application development and delivery (AD&D) pros can use public cloud development platforms to quickly develop and deliver applications to support business innovations and operations automation,...

  • Report The Dark Pattern Trap: How To Prevent Decisions That Help Short-Term KPIs But Hurt Loyalty

    February 26, 2020 | Andrew Hogan

    Many companies drive growth by manipulating customers — breaking no laws but breaking trust. While these design decisions can boost revenues in the short term, they frustrate customers, demoralize...

  • Report Modern Privacy Laws Change The Paradigm For Marketing And Advertising

    Roadmap: The Customer Trust And Privacy Playbook
    February 19, 2020 | Fatemeh Khatibloo

    The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are in play, from the US to Japan, all...

  • Report Data Literacy: What Is It, And Why Do Executive Teams Need To Care?

    Leveraging Data To Achieve Maximum Business Benefit Requires More Than Technology Tools
    February 14, 2020 | Martha Bennett

    Insights-driven organizations require the capacity to produce and analyze context-relevant data to make the right decisions at the right times. However, the access to and quality of data alone is...

  • Report Build A Data Literacy Curriculum Of ACES

    Increase Awareness, Deepen Comprehension, Expand Expertise, And Enable Scale To Deliver True Data Literacy
    February 14, 2020 | Jennifer Belissent, PhD

    This is a companion report to "Data Literacy Matters: The Writing's On The Wall," which establishes the four goals of a data literacy program: awareness, comprehension, expertise, and scale (ACES)....

  • Webinar Shatter The Seven Myths Of Machine Learning

    Everything You Wanted To Know About ML But Were Too Afraid To Ask
    February 13, 2020 | Kjell Carlsson, PhD

    This webinar helps attendees understand the core concepts and terminology of machine learning (ML) by dispelling the seven most egregious and widely held myths about AI and ML. Learn the lingo,...

  • Report The Forrester Wave™: Data Management For Analytics, Q1 2020

    The 14 Providers That Matter Most And How They Stack Up
    February 12, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of data management for analytics (DMA) providers, we identified the 14 most significant ones — Amazon Web Services (AWS), Cloudera, Google, Hewlett Packard Enterprise...

  • Report Gauge Your Insights-Driven Business Maturity

    The Assessment Report In The Insights-Driven Business Playbook
    February 10, 2020 | James McCormick

    Insights-driven businesses sync data, analytics, and optimization capabilities across their enterprise. They do this at unprecedented scale, unleashing a level of decision making and innovation...

  • Report Now Tech: Graph Data Platforms, Q1 2020

    Forrester's Overview Of 14 Graph Data Platform Providers
    February 3, 2020 | Noel Yuhanna

    You can use graph data platforms to become significantly more productive, deliver accurate customer recommendations, and quickly make connections to related data. But to realize these benefits,...

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