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The Enterprise Content Management Playbook For 2020

The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

Enterprise content management (ECM) continues to evolve to services-driven platforms. Rapid changes in the technology and competitive landscape complicate businesses' objectives to grow revenue and...

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  • Webinar Don't Kill Your Corporate Intranet, But Give It A Major Rethink

    Key Findings From The Forrester Wave: Intranet Platforms, Q2 2020
    Tuesday, July 7, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Cheryl McKinnon

    Corporate intranets are the least-loved application that businesses provide to their employees. This needs to change. Employee communication and trusted access to corporate content are essential...

  • Webinar Your Recipe For A Tasty Content Experience

    Thursday, June 11, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Nick Barber

    Selecting, deploying, and driving adoption of your digital asset management (DAM) system is like baking a cake; you need heaps of business case, generous amounts of metadata and taxonomy, and a bit...

  • Report Ten Golden Rules For RPA Success

    Focus On These Key Philosophies For Lasting Automation Value
    May 26, 2020 | Leslie Joseph, Craig Le Clair

    Robotic process automation (RPA) has catalyzed the conversation around enterprise automation. However, not every organization has succeeded at ramping up to stable, scaled automation. RPA comes...

  • Forum Technology & Innovation APAC

    Learn how to become the catalyst of innovation in your enterprise.
    May 26, 2020 | Mumbai | Amit Bhatia, Frederic Giron, Leslie Joseph

    In 2020, technology leaders in the innovation-driven Asia-Pacific region have a chance to rise above the day-to-day management of IT systems and become a true catalyst of business...

  • Report Research Overview: Artificial Intelligence

    A Guide To Navigating Our AI Technology Research Portfolio
    May 20, 2020 | Srividya Sridharan

    Many AI technologies can help enterprises engage customers, augment employees' intelligence, and operate efficiently. This overview for CIOs provides a collection of and guide to Forrester's most...

  • Report The Forrester Wave™: B2B Commerce Suites, Q2 2020

    The 13 Providers That Matter Most And How They Stack Up
    May 19, 2020 | Joe Cicman, Emily Pfeiffer

    In our 29-criterion evaluation of B2B commerce suites providers, we identified the 13 most significant ones — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite,...

  • Report The Forrester Wave™: B2C Commerce Suites, Q2 2020

    The 10 Providers That Matter Most And How They Stack Up
    May 19, 2020 | Emily Pfeiffer, Joe Cicman

    In our 31-criterion evaluation of B2C commerce suites providers, we identified the 10 most significant ones — Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce,...

  • Report RPA Inquiry Spotlight, 2020

    Forrester Inquiries Highlight Scale, Security, Governance, And AI Integration Issues
    May 11, 2020 | Craig Le Clair

    The 600 robotic process automation (RPA) inquiries Forrester received in 2019 showed a marked difference from those in 2017. Governance, scale, and RPA's role in more transformative use cases such...

  • Report The Five Key Trends That Will Shape Your 2020 Content Services Strategy

    Landscape: The Enterprise Content Management Playbook
    May 5, 2020 | Cheryl McKinnon

    Five key trends are shaping the content management market as it evolves into flexible cloud and hybrid platforms. Content-rich use cases that cross business boundaries, the rise of intelligent...

  • Report Myths And Realities Of Digital Worker Analytics

    Ask The Right Questions When Selecting An RPA DWA Tool
    April 2, 2020 | Craig Le Clair

    Enterprises are investing in digital worker analytics (DWA) to discover and rank automation opportunities. However, we're seeing a lot of confusion about what's actually achievable. This report...

  • Report Now Tech: Product Information Management, Q1 2020

    Forrester's Overview Of 22 PIM Providers
    March 25, 2020 | Amanda LeClair

    You can use product information management (PIM) solutions to improve sales and customer experience, speed up time-to-market, and even enable broader content-driven digital transformation efforts....

  • Report Speak The Same Language To Harmonize Martech And Digital Experience Initiatives

    Aligning Creatives And Techies Starts By Defining Joint Missions
    March 23, 2020 | Allen Bonde

    With an ever-growing mix of media types and channels, marketing and tech teams must collaborate to deliver high-impact, scalable digital experiences to their shared customers. Aligning around a...

  • Report Use A Content Strategy Template To Ensure Content Serves Both The Business And Customer

    Businesses Need To Cultivate Clear And Standardized Approaches To Why And How They Make Content
    March 16, 2020 | Ryan Skinner

    This research began with the hypothesis that top-down content strategy, decided centrally, is a dead end. But our analysis reveals that content strategy from the bottom-up doesn't work either....

  • Report Research Overview: Five Must-Have Tech Solutions For Brand Manufacturers

    A Guide To Five Tech Solutions That Brand Manufacturers Need Across Direct And Wholesale Commerce
    March 12, 2020 | Michelle Beeson

    Many branded manufacturers are revamping their digital commerce strategies to manage growing direct-to-consumer (DTC) commerce alongside wholesale businesses. This effort involves evaluating new...

  • Report ECM Requires Investment: Five Key Elements To Include In Your Business Case

    Business Case: The Enterprise Content Management Playbook
    March 10, 2020 | Cheryl McKinnon

    Enterprise architects play a central role during business case development by establishing clear goals, desired benefits, risks, and capacity gaps when requesting the financial investments they...

  • Report The Forrester Wave™: Marketing Resource Management, Q1 2020

    The 12 Providers That Matter Most And How They Stack Up
    March 5, 2020 | Stephanie Liu, Rusty Warner

    In our 32-criterion evaluation of marketing resource management (MRM) providers, we identified the 12 most significant ones — Allocadia; Aprimo; BrandMaker; Contentserv; HCL Technologies;...

  • Report Now Tech: Agile Content Management Systems, Q1 2020

    Forrester's Overview Of 30 Agile CMS Providers
    February 27, 2020 | Nick Barber, Mark Grannan

    You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But...

  • Report The Top Three Trends Shaping Information Governance In 2020: Cloud, AI, And Privacy

    Key Findings From The Forrester/ARMA International Records Management Survey, Q4 2019
    February 20, 2020 | Cheryl McKinnon

    Forrester Research and ARMA International fielded a joint survey of records and information management (RIM) professionals to understand the key trends and challenges facing the profession in 2020....

  • Report Now Tech: Intranet Platforms, Q1 2020

    Forrester's Overview Of 21 Intranet Platform Providers
    February 19, 2020 | Cheryl McKinnon

    You can use intranet platforms to provide targeted and timely internal communications, curate content and make it more findable, and facilitate idea exchange and the harnessing of insights for...

  • Report Now Tech: Adobe Implementation Services, Q1 2020

    Forrester's Overview Of 24 Adobe Implementation Service Providers
    February 12, 2020 | Xiaofeng Wang, Ted Schadler

    You can use Adobe implementation services to navigate the complex and growing Adobe product set, implement faster based on industry specialization, and reinvent the business. But to realize these...

  • Report The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020

    The 10 Providers That Matter Most And How They Stack Up
    February 11, 2020 | Faith Adams

    In our 40-criterion evaluation of customer feedback management (CFM) providers, we identified the 10 most significant ones — Clarabridge, Concentrix, Confirmit, InMoment, MaritzCX, Medallia, NICE,...

  • Report The Agile CMS Cookbook: Tales From The Test Kitchen

    Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption
    February 7, 2020 | Nick Barber, Mark Grannan

    Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

  • Report Now Tech: Voice-Of-The-Customer (VoC) Vendors, Q1 2020

    Forrester's Overview Of 36 VoC Providers
    February 3, 2020 | Faith Adams

    You can use voice-of-the-customer (VoC) tools to collect and analyze customer feedback, socialize feedback, inform customer experience (CX) improvements, and track the results of these improvements...

  • Report Now Tech: AI-Based Text Analytics Platforms, Q1 2020

    Forrester's Overview Of 30 AI-Based Text Analytics Platforms Providers
    February 3, 2020 | Boris Evelson

    You can use AI-based text analytics platforms to improve customer acquisition, service, and retention; manage governance and risk; and gain efficiencies with robotic process automation (RPA). But...

  • Report The Forrester Tech Tide™: Intelligent Automation, Q1 2020

    Nineteen Technologies Underpin Intelligent Automation
    January 8, 2020 | Craig Le Clair

    Automation is increasingly critical to every organization's ability to win, serve, and retain its customers. To accelerate their performance in automation, companies are evaluating and adopting a...

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