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The Employee Experience Playbook For 2019

Transform The Employee Experience To Drive Business Performance

Missing from most workforce technology strategies today is an understanding of what makes employees truly engaged and productive — and how this directly affects customer experience and financial...

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  • Report Recruiting And Retaining Insider Threat Analysts

    To Avoid An Embarrassing And Devastating Insider Attack, Hire Dedicated Analysts
    March 7, 2019 | Joseph Blankenship

    Whether accidental or malicious, insider incidents can result in fraud, privacy abuses, IP theft, and other damage. It's difficult for security pros to detect this activity because insiders need...

  • Report Introducing Forrester's Employee Experience Index

    Landscape: The Employee Experience Playbook
    February 14, 2019 | David K. Johnson, Samuel Stern

    The debate about the importance of employee experience (EX) is moving into a new phase. It's no longer a question of whether EX is important. Now the debate is about which EX elements matter most....

  • Report Build Your Security Organization

    Organization: The S&R Practice Playbook
    January 31, 2019 | Jeff Pollard, Paul McKay

    CISOs are constantly evaluating the structure and make-up of their organization to make sure it aligns with business and risk management needs. This report examines key organizational challenges...

  • Report Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook
    December 7, 2018 | John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...

  • Report Maintain Your Security Edge

    Continuous Improvement: The Zero Trust Security Playbook
    December 6, 2018 | Heidi Shey, Jeff Pollard, Claire O'Malley

    New security objectives and approaches call for shifts in architecture and operations — but more importantly, for security leaders to reassess their investments in their most valuable asset:...

  • Report Predictions 2019: Software

    Software Innovation Builds Upon Cloud, Collaboration, AI, And More

    Making predictions is hazardous, particularly about the future. Nevertheless, our intrepid software analyst team offers a handful of predictions about important changes in development tools and...

  • Report B2B Consultant Sellers Reign In The 21st Century

    Empower Your Sellers With Strategic Tooling
    August 27, 2018 | Mary Shea

    B2B buyers prefer a self-guided journey. While simple commodity transactions can occur without direct sales interaction, more highly considered purchases require B2B marketing and sales leaders to...

  • Report Offer A Deeper Purpose To Tempt Digital Talent Away From Silicon Valley

    Traditional Industries Competing With Cool Tech Firms For Staff Must Shift The Fight Away From Pay And Perks To Win
    August 6, 2018 | Paul Miller

    Traditional businesses must embrace digital to win, serve, and retain customers. From manufacturing and utilities to retail and healthcare, many are attempting the transition. In the process,...

  • Report How To Grow Your Internal Tech Talent

    Case Study: Cerner's Learning And Skill Development Strategies
    July 16, 2018 | Andrew Bartels, Nate Meneer

    Employee learning and development is critical in today's competitive labor market, as the cost and challenge of obtaining high-demand tech skills through recruitment continue to rise. Cerner is a...

  • Report How To Set Up An Effective CX Training Program

    Follow Three Key Steps To Ensure That Your CX Training Delivers Optimal Impact
    May 29, 2018 | Tom Mouhsian

    Customer experience (CX) strategies can be derailed by lack of preparation, poorly defined business context, and difficulty aligning the time spent on one-off training workshops with the value they...

  • Report How To Build A Customer Success Program

    The Five Things You Need To Effectively Deliver Customer Success
    May 16, 2018 | TJ Keitt

    Many business-to-business (B2B) leaders believe customer success management (CSM) will help them manage the customer experience (CX). But how do you build a CSM organization to do this? This report...

  • Webinar Best Practices: Recruiting And Retaining Women In Cybersecurity

    The cybersecurity industry is projecting a staffing shortage of 1.8 million unfilled jobs globally by 2022. Meanwhile, women represent just 11% of cybersecurity professionals worldwide. If chief...

  • Report The Marketing Talent Casting Call

    Intermediate Level: Talent Practices For Marketing Innovation
    March 7, 2018 | Shar VanBoskirk, Susan Bidel, Brigitte Majewski

    You know your marketing function should lead your company's pivot to customer obsession. And you've already started orchestrating the right mix of old and new talent to change marketing's role....

  • Report Best Practices: Recruiting And Retaining Women In Cybersecurity

    Address Skill Shortages With A More Inclusive Culture
    February 22, 2018 | Stephanie Balaouras, Claire O'Malley

    Despite its urgent and ever-growing importance, the cybersecurity industry is projecting a staffing shortage of 1.8 million unfilled jobs globally by 2022. Meanwhile, women represent just 11% of...

  • Report Organize And Educate AR's Spokespeople

    February 1, 2018 | Kevin Lucas

    Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. This report lists the skills...

  • Report Educate AR's Personnel

    February 1, 2018 | Kevin Lucas

    Analyst relations (AR) managers raise the chances of delivering on their business commitments, and impressing their executive colleagues, when they staff their departments with expert...

  • Report Digital Store Processes Hinge On Associate Productivity

    Processes: The Digital Store Playbook
    January 24, 2018 | Ananda Chakravarty

    The store is rapidly changing: Customers now shop online across a range of devices, scan products from their smartphone in the store, and have their online order delivered to their car as they pull...

  • Report CISO Career Paths: Plot Your Course For Advancement

    Look Up And Out For Your Next Promotion
    December 7, 2017 | Jeff Pollard

    The CISO role is evolving rapidly, so there is no standard guidebook to getting hired, progressing, or succeeding as a CISO. To understand the skills, experience, and education that qualify leaders...

  • Report Predictions 2018: New Technologies Propel Software Development

    Serverless, Low-Code, And Natural Interfaces Emerge To Complement Agile And DevOps Adoption

    Every company is in the software business. Fast, iterative delivery of high-quality software means better customer engagement and higher satisfaction. Software development leaders face new...

  • Webinar Evolve Thyself — How Operators Become Developers

    November 6, 2017 | Chris Gardner, Robert Stroud

    The era of racking, stacking, and watching blinking lights is over. Today’s deployment of modern infrastructure requires new skill sets. Attend this webinar to learn how operations...

  • Report How The AI Era Will Hollow Out Software Development

    AI, Modern App Delivery, And Low-Code Are Remaking AD&D; Here's What's Coming
    October 10, 2017 | Rob Koplowitz, John R. Rymer

    In a world where jobs are under increasing threat from automation, working in the software industry has been a safe haven — particularly for developers. They are integral to building the technology...