Search Results

• Report How To Partner With Early-Stage Martech Providers

  The Risks And Rewards Of Working With Emerging Vendors

  July 7, 2020 | Joe Stanhope, Sarah Dawson

  Early-stage marketing technology (martech) vendors can deliver marketers unique benefits including differentiated solutions, access to new technology, and influence over future product development....

• Report Adoption Profile: Hosted Private Cloud In North America, Q3 2020

  Hosted Private Cloud Providers Shift Their Focus To Hyperscaler Innovations And Managed Services

  July 6, 2020 | Bill Martorelli

  While it may seem a sideshow to an IT industry obsessed with public cloud services, hosted private cloud nevertheless holds a unique position in serving multiple scenarios and users. Hosted private...

• Report The Agile Enterprise Emphasizes Practice Over Process

  Vision: The Agile Software Leadership Playbook

  July 2, 2020 | Jeffrey S. Hammond, Margo Visitacion

  Organizations are scrambling to deliver outstanding digital customer experiences that fuel business growth. Agile delivery practices are now mainstream, but to drive true business differentiation,...

• Report The Pandemic Recession Demands A Digital Response

  To Adapt And Grow, Businesses Must Get Lean, Go All In On Ecosystems, And Embrace Agile At Scale

  June 25, 2020 | Ted Schadler

  Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns...

• Report Messaging In The Time Of COVID-19

  Generate More Than Sympathetic Communications To Give B2B Customers The Confidence To Survive And Thrive

  June 16, 2020 | Laura Ramos, Meredith Cain

  Communicating your company's response to the coronavirus pandemic requires more than expressing sympathy or reinforcing your philanthropic efforts. Meaningfully supporting and creating value for...

• Report New Tech: Open Banking Intermediaries, Q2 2020

  Forrester's Landscape Overview Of 35 Providers

  June 2, 2020 | Jacob Morgan

  Open banking requires that banks make their services available to third parties; however, differing standards, specifications, and deployments result in the need to resolve complexity across...

• Report Your Strategic Plan Is The Linchpin For Omnichannel Success

  Strategic Plan: The Omnichannel Commerce Playbook

  June 2, 2020 | Brendan Witcher

  Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...

• Report Now Tech: Digital Transformation Services, Q2 2020

  Forrester's Overview Of 39 Digital Transformation Services Providers

  June 1, 2020 | Nigel Fenwick

  Digital transformation has never been more urgent. But no firm can go it alone. Digital transformation services providers can help firms deliver measurable business outcomes, reduce time to achieve...

• Report Your Automation Psychology And Roadmap Just Shifted Gears

  Ease The Pain With A Skills-Based Future-Of-Work Plan

  May 29, 2020 | Craig Le Clair

  Forrester's "The Forrester Tech Tide™: Intelligent Automation, Q1 2020" highlights 19 intelligent automation (IA) technologies and advises on investment priorities. But because of COVID-19, the...

• Report Adoption Profile: Hosted Private Cloud In Europe, Q2 2020

  Local Providers Target Dedicated Infrastructure, Unique Scenarios, And Services

  May 29, 2020 | Paul Miller, Bill Martorelli

  Adoption of hosted private cloud continues to grow; it combines the expertise of a cloud service provider with the workload isolation of a private cloud. While some balk at its shortcomings...

• Report Adoption Profile: Public Cloud In Europe, Q2 2020

  European Public Cloud Innovation Continues

  May 29, 2020 | Paul Miller

  Every enterprise in Europe is continually evolving its cloud strategy — or should be. In 2020, European infrastructure and operations (I&O) pros are tasked with critiquing the cost efficiency and...

• Report Create A Governance Strategy To Meet The Process Imperative

  The Shift Required To Drive Process Automation At Scale

  May 21, 2020 | Rob Koplowitz

  Digital transformation requires lots of software to enable process automation. But how do you avoid chaotic software sprawl with thousands of disconnected pockets of automation that will undermine...

• Report Business Architecture In 2025 And Beyond

  Evolving To Support Outcome-Based Architecture

  May 20, 2020 | Gordon Barnett

  As firms continue their evolution to become customer obsessed, the need for specialist business architecture (BA) professionals becomes more apparent. Today, most BA pros focus on helping their...

• Report Develop Actionable Business-Centric Identity And Access Management Metrics

  Performance Management: The Identity And Access Management Playbook

  May 19, 2020 | Andras Cser, Sean Ryan

  Many security and risk (S&R) professionals continue to struggle to sustain identity and access management (IAM) as a top business technology priority. S&R pros who succeed at nurturing their...

• Report Build A Maturity-Based Business Case For Insights-Driven Investments

  The Business Case Report In The Insights-Driven Business Playbook

  May 18, 2020 | Boris Evelson

  Investing in individual technologies for an insights-driven business (IDB), such as data fabric, business intelligence (BI), and analytics, demonstrates tangible business benefits and significant...

• Report The State Of Business Architecture In 2020

  May 7, 2020 | Gordon Barnett

  Organizations that have obtained the highest levels of customer obsession have done so by adopting formal business architecture (BA) practices. Business-focused enterprise architecture (EA) pros...

• Report The COVID-19 Crisis Will Accelerate Enterprise Automation Plans

  May 5, 2020 | Leslie Joseph

  The COVID-19 health crisis is on everybody's mind. Once it passes — which it eventually will — one of its lasting legacies will be a renewed focus on automation. Application development and...

• Report Construct The Business Case For Digital Store Transformation

  Business Case: The Digital Store Playbook

  May 1, 2020 | Brendan Witcher

  Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including automated checkout,...

• Report The Rise Of The Subscription Business Model

  How Customer-Obsessed Firms Can Reinvent Their Business Model And Move Their Offering Value Closer To Customers

  April 22, 2020 | Dan Bieler

  The subscription model presents new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients' customer journeys....

• Report Best Practices For Technology-Driven Innovation

  Fifteen Best Practices Differentiate High-Growth Leaders

  April 17, 2020 | Brian Hopkins, Patrick Carroll

  Industry leaders are using technology to drive innovation and grow their companies to 3.5 times the average. How are they doing it? This report — part of our series on the future of technology and...

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  Webinar Forrester's Guide To Vendor Localization Strategy In China

  April 14, 2020 | Charlie Dai, Danny Mu, Xiaofeng Wang

  The ongoing trade war and the slowdown of the domestic Chinese economy are challenging the adoption of foreign products and services not only for Chinese firms but also for international companies...

• Report Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward

  Assessment: The Omnichannel Advertising Playbook

  April 10, 2020 | Joanna O'Connell, David Novitzky

  B2C marketers are tasked with the difficult job of generating revenue while improving consumer ad experiences. Unfortunately, not all marketers have achieved the level of advertising maturity...

• Report Case Study: Reference Architectures And The Quest For Transformation Success

  Saudi Telecom Company's IoT Reference Architecture Helps Drive The Firm's Transformation From Network To Service Provider

  April 6, 2020 | Gordon Barnett

  Customer-obsessed firms that aspire to thrive in the digital era are dependent on enterprise architecture (EA) discipline for guidance on how to enable transformation of business models. At Saudi...

• Report Customer Marketing Elevates B2B Post-Sale Experiences And Buyer Value

  Raise Your Customer Marketing Game To Win Customers' Hearts And Wallets

  March 31, 2020 | Laura Ramos

  Post-sale marketing activity often plays second fiddle to product marketing, demand generation, and branding. Now, subscription-based business models make keeping and growing customers essential....

• Report Build A Business Case For Social Media’s Value To The Enterprise

  Business Case: The Social Marketing Playbook

  March 30, 2020 | Jessica Liu

  When marketers disregard crafting a strong business case for their social media investments, they struggle to prove social media's value. Creating a business case enables marketers to gain...