Charts & Figures
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Decentralized Identity Framework
June 14, 2019
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DDID Key Terms And Definitions
June 14, 2019
Search Results
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Report Decentralized Digital Identity: A Primer For B2C Marketers
Why Bring-Your-Own-Identity Is A Trend To Watch
Your identity is more than the standard information on your driver's license or social security card. It also encompasses how you interact with brands, what you know, how you share elements of your...
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Report Video: Unlock Explosive Growth
Watch This Video To Learn How Tech-Driven Innovation And Adaptiveness Combine To Create 4x Growth
June 13, 2019 | Brian HopkinsGrowing revenue has been at the top of firms' business priority lists for the past five years; however, most firms try to drive growth by incrementally improving their current business models and...
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Webinar Agility Is Not Enough — To Grow Explosively, You Must Be Adaptive
Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between...
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Report The Forrester Wave™: Midsize Agile Software Development Service Providers, Q2 2019
The 13 Providers That Matter Most And How They Stack Up
In our 22-criterion evaluation of midsize Agile development service providers, we identified the 13 most significant ones — 3Pillar Global, Brillio, Cybage, EPAM Systems, Exadel, Grid Dynamics, HCL...
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Report RQ For Blockchain: Assess Your Readiness For Using Distributed Ledger Technology
The Robotic Quotient For Blockchain Guides Your Approach To People, Leadership, Organization, And Trust In The Era Of Multiparty Processes
The introduction of blockchain (AKA distributed ledger technology or DLT) is transforming processes and operating models and ushering in an era of new business and trust models. But while the...
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Report The State Of EA 2019: The Evolution Of The EA Ecosystems
Landscape: The EA Practice Playbook
May 15, 2019 | Gordon BarnettIn our most recent inquiries and advisory engagements, Forrester has seen a significant increase in the number of enterprise architecture (EA) leaders aspiring to lead an adaptive EA practice: one...
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Report Dare To Disrupt With Technology-Driven Innovation
Lead With Technology To Create Explosive 4x Returns
Most firms use traditional innovation methods to meet their business goals. As a result, they get non-differentiated offerings and average results. CIOs and other business leaders should read this...
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Report Building The Business Case For Omnichannel Commerce
Business Case: The Omnichannel Commerce Playbook
May 8, 2019 | Brendan WitcherDigital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...
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Report Beyond Agility — Adaptive Enterprises Hold The Winning Hand
Adaptive Enterprises Win At Customer Obsession, Growing Three Times Their Industries' Averages
Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between...
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Report Forrester Infographic: B2B Budgets Bank On Programs And Tech
Large B2B companies spend, on average, about 7% of annual revenues on marketing programs, technology, market research, and data services. As proportionately more of the marketing budget shifts away...
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Report The Shrinking Productivity Gains From Technology Investments
CIOs Will Need A New Approach To Justifying Their Tech Investments
May 1, 2019 | Andrew BartelsImproving productivity has been core to the value proposition for technology investments. However, trends in overall US productivity indicate that tech spending is not delivering the same lift to...
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Report Future Jobs: Plan Your Workforce For Automation Dividends And Deficits
Twelve Work Personas Define The Future Of Work
Automation deficits (also known as job losses) due to advancing automation are inevitable. But they'll affect different occupations at different times and in different ways. To help you better...
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Report Construct The Business Case For Digital Store Transformation
Business Case: The Digital Store Playbook
April 25, 2019 | Brendan WitcherRetailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...
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Report From Grease To Code: Industrial Giants Must Bet Their Futures On Software
To Survive, Manufacturing Firms Must Become As Proficient In The Digital World As In The Physical One
April 24, 2019 | Paul MillerIndustrial giants rose to dominance by making high-quality physical objects. Lower-cost competition and increasingly complex multistakeholder ecosystems mean this old route to success is no longer...
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Report Stop Saying "Yes" To Every CX Project
Embrace Prioritization As The Backbone Of CX Strategy
April 24, 2019 | Ryan HartMost customer experience (CX) teams are trying to do too much with too little. Without a structured approach to assess, prioritize, and sometimes push back on proposed work, CX pros find themselves...
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Report Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship
Partner Alliances Can Make Or Break Your Digital Experience — Here's How To Avoid Disasters And Work Partnerships To Best Advantage
April 5, 2019 | Ted SchadlerSoftware vendors and service providers need each other to survive. And digital leaders need them to work well together to build great digital experiences. But how these complex relationships work...
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Report Forrester Infographic: Learn From The Best In Your Digital Transformation Journey
The Benchmark Report In The Digital Business Playbook
Digitally advanced firms are markedly different: By innovating at the intersection of experiences and operations, embracing emerging technology, partnering omnivorously, and building digital...
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Report Build Your Identity And Access Management Strategy
Strategic Plan: The Identity And Access Management Playbook
Your identity and access management (IAM) strategy must establish and explain the business need and value of IAM to technology and business leaders. It must also describe the current state, define...
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Report The Forrester Wave™: Global Digital Business Transformation Accelerators, Q1 2019
The 15 Providers That Matter Most And How They Stack Up
March 19, 2019 | Nigel FenwickIn our 24-criterion evaluation of global digital business transformation accelerators, we identified the 15 most significant ones — Accenture, Atos, Capgemini, Cognizant, Deloitte, DXC Technology,...
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Report The Forrester Wave™: Master Data Management, Q1 2019
The 12 Providers That Matter Most And How They Stack Up
March 12, 2019 | Henry PeyretIn our 29-criterion evaluation of master data management (MDM) providers, we identified the 12 most significant ones — BackOffice Associates, EnterWorks, IBM, Informatica, Magnitude Software,...
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Report Assess Your Digital Experience Delivery Maturity
Assessment: The Digital Experience Delivery Playbook
Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...
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Report Q&A: How To Win Enterprise Clients And Survive The Process
A Guide For Emerging Vendors On How To Excel At Selling To Enterprises
February 26, 2019 | Oliwia BerdakTechnology startups are keen to win enterprise customers. Just a few marquee names can anchor the business and make it easier to hire talent and secure funding — and a few hundred can create a...
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Report Now Tech: B2B Customer Engagement Marketing, Q1 2019
Forrester's Overview Of 22 B2B Customer Engagement Marketing Providers
You can use customer engagement marketing (CEM) to identify and engage passionate customers, turn them into advocates, and use post-sale customer experience (CX) to outdistance the competition. But...
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Report How To Build A Better (Digital) Mousetrap
Apply Design Thinking To Develop An Iterative Platform Strategy
February 20, 2019 | Nigel FenwickFor centuries, entrepreneurs have toiled to develop innovative products. The drive to build a better mousetrap is rooted in a desire to solve problems that many customers face. The fundamental...
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Report Accelerate Startup Onboarding With A Risk-Tolerant Approach
Balance Innovation And Risk When Working With Emerging Vendors
Digital leaders keen to access cutting-edge technologies are betting on startups. But traditional, risk-averse supplier management models often prevent them from working with promising emerging...