Charts & Figures
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The Total Economic Impact Value Delivery Process
April 25, 2019
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Key Elements Of The Business Technology Business Case
April 25, 2019
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Search Results
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Report Construct The Business Case For Digital Store Transformation
Business Case: The Digital Store Playbook
April 25, 2019 | Brendan WitcherRetailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...
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Report From Grease To Code: Industrial Giants Must Bet Their Futures On Software
To Survive, Manufacturing Firms Must Become As Proficient In The Digital World As In The Physical One
April 24, 2019 | Paul MillerIndustrial giants rose to dominance by making high-quality physical objects. Lower-cost competition and increasingly complex multistakeholder ecosystems mean this old route to success is no longer...
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Report Stop Saying "Yes" To Every CX Project
Embrace Prioritization As The Backbone Of CX Strategy
April 24, 2019 | Ryan HartMost customer experience (CX) teams are trying to do too much with too little. Without a structured approach to assess, prioritize, and sometimes push back on proposed work, CX pros find themselves...
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Report Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship
Partner Alliances Can Make Or Break Your Digital Experience — Here's How To Avoid Disasters And Work Partnerships To Best Advantage
April 5, 2019 | Ted SchadlerSoftware vendors and service providers need each other to survive. And digital leaders need them to work well together to build great digital experiences. But how these complex relationships work...
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Report Forrester Infographic: Learn From The Best In Your Digital Transformation Journey
The Benchmark Report In The Digital Business Playbook
Digitally advanced firms are markedly different: By innovating at the intersection of experiences and operations, embracing emerging technology, partnering omnivorously, and building digital...
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Report Build Your Identity And Access Management Strategy
Strategic Plan: The Identity And Access Management Playbook
Your identity and access management (IAM) strategy must establish and explain the business need and value of IAM to technology and business leaders. It must also describe the current state, define...
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Report The Forrester Wave™: Global Digital Business Transformation Accelerators, Q1 2019
The 15 Providers That Matter Most And How They Stack Up
March 19, 2019 | Nigel FenwickIn our 24-criterion evaluation of global digital business transformation accelerators, we identified the 15 most significant ones — Accenture, Atos, Capgemini, Cognizant, Deloitte, DXC Technology,...
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Report The Forrester Wave™: Master Data Management, Q1 2019
The 12 Providers That Matter Most And How They Stack Up
March 12, 2019 | Henry PeyretIn our 29-criterion evaluation of master data management (MDM) providers, we identified the 12 most significant ones — BackOffice Associates, EnterWorks, IBM, Informatica, Magnitude Software,...
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Report Assess Your Digital Experience Delivery Maturity
Assessment: The Digital Experience Delivery Playbook
Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...
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Report Q&A: How To Win Enterprise Clients And Survive The Process
A Guide For Emerging Vendors On How To Excel At Selling To Enterprises
February 26, 2019 | Oliwia BerdakTechnology startups are keen to win enterprise customers. Just a few marquee names can anchor the business and make it easier to hire talent and secure funding — and a few hundred can create a...
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Report Now Tech: B2B Customer Engagement Marketing, Q1 2019
Forrester's Overview Of 22 B2B Customer Engagement Marketing Providers
You can use customer engagement marketing (CEM) to identify and engage passionate customers, turn them into advocates, and use post-sale customer experience (CX) to outdistance the competition. But...
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Report How To Build A Better (Digital) Mousetrap
Apply Design Thinking To Develop An Iterative Platform Strategy
February 20, 2019 | Nigel FenwickFor centuries, entrepreneurs have toiled to develop innovative products. The drive to build a better mousetrap is rooted in a desire to solve problems that many customers face. The fundamental...
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Report Accelerate Startup Onboarding With A Risk-Tolerant Approach
Balance Innovation And Risk When Working With Emerging Vendors
Digital leaders keen to access cutting-edge technologies are betting on startups. But traditional, risk-averse supplier management models often prevent them from working with promising emerging...
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Report The Digital Disruption Of Small Business Banking
Banks Must Improve Digital Services For SMEs — Or Lose Customers To Disruptors
February 19, 2019 | Peter WannemacherOver the past decade, established banks have worked hard to extend their products and services to retail customers who've moved onto digital touchpoints. But digital banking for small and...
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Webinar The Top Insurance Technology Trends To Watch In 2019
February 12, 2019 | Ellen CarneyInsurance firms recognize that their future depends on the digital initiatives that drive better customer experience and more efficient operations. But heightening customer expectations, stalled...
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Report Optimize Your BI Strategy To Generate Maximum Business Value
Strategic Plan: The Business Intelligence Playbook
Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...
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Report Streamline Your Business App Selection By Emphasizing Outcomes Versus Features
Selection: The SaaS Transformation Playbook
February 7, 2019 | Duncan JonesChoosing business applications is a common task, but many application development and delivery (AD&D) leaders struggle to do it well. We see many poor decisions that result from flawed processes....
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Report Weighing The Options To Oracle's New Java SE Subscription
Oracle's Licensing Changes Spur Clients To Consider Alternatives
In June 2018, Oracle announced a new support model for its commercial Java runtime, Oracle Java SE. Java SE Subscription is a jarring disruption to long-term Java shops, including hikes in support...
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Report Determine Your Data's Worth: Data Plus Use Equals Value
Intermediate Level: Strategy Practices For Insights-Driven Businesses
February 5, 2019 | Jennifer Belissent, Ph.D.As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that is top of mind for...
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Webinar Define And Measure Emotion For More Effective Customer Engagement
February 5, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....
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Report Five Essential Components Of Great SaaS Governance To Balance Agility And Risk
Management: The SaaS Transformation Playbook
Software-as-a-service (SaaS) solutions foster a faster, more agile approach to application deployment — a necessity for digital business. SaaS is a major component of any digital transformation...
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Report Use Customer Journeys To Guide Your Digital Banking Strategy
Processes: The Digital Banking Strategy Playbook
Digital banking teams are keen to digitize the entire customer life cycle. They want to cut costs and offer convenience by enabling customers to research, buy, and manage loans, bank accounts,...
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Report Create A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues
Strategic Plan: The B2B eCommerce Playbook
January 23, 2019 | Allen BondeBuilding a world-class B2B eCommerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report...
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Report Now Tech: Master Data Management, Q1 2019
Forrester's Overview Of 20 Master Data Management Providers
January 15, 2019 | Henry PeyretYou can use master data management (MDM) to get a 360-degree view of your customers, to improve data quality and produce more accurate reports, and to prepare for sharing product data with partners...
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Report Develop Your Revenue Growth And Acceleration Strategy
Strategic Plan: The Lead-To-Revenue Marketing Playbook
January 9, 2019 | Lori WizdoThe lead-to-revenue management (L2RM) strategic plan links the L2RM vision with the processes and tactics through which B2B marketers will realize this vision. This report describes the necessary...