Charts & Figures
-
Focus Your Attention On The Customer
February 20, 2019
-
-
Turo Product Managers Must Balance Supplier And Customer Needs
February 20, 2019
Search Results
-
Report How To Build A Better (Digital) Mousetrap
Apply Design Thinking To Develop An Iterative Platform Strategy
February 20, 2019 | Nigel FenwickFor centuries, entrepreneurs have toiled to develop innovative products. The drive to build a better mousetrap is rooted in a desire to solve problems that many customers face. The fundamental...
-
Report Accelerate Startup Onboarding With A Risk-Tolerant Approach
Balance Innovation And Risk When Working With Emerging Vendors
Digital leaders keen to access cutting-edge technologies are betting on startups. But traditional, risk-averse supplier management models often prevent them from working with promising emerging...
-
Report The Digital Disruption Of Small Business Banking
Banks Must Improve Digital Services For SMEs — Or Lose Customers To Disruptors
February 19, 2019 | Peter WannemacherOver the past decade, established banks have worked hard to extend their products and services to retail customers who've moved onto digital touchpoints. But digital banking for small and...
-
Webinar The Top Insurance Technology Trends To Watch In 2019
February 12, 2019 | Ellen CarneyInsurance firms recognize that their future depends on the digital initiatives that drive better customer experience and more efficient operations. But heightening customer expectations, stalled...
-
Report Optimize Your BI Strategy To Generate Maximum Business Value
Strategic Plan: The Business Intelligence Playbook
Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...
-
Report Streamline Your Business App Selection By Emphasizing Outcomes Versus Features
Selection: The SaaS Transformation Playbook
February 7, 2019 | Duncan Jones, Paul D. HamermanChoosing business applications is a common task, but many application development and delivery (AD&D) leaders struggle to do it well. We see many poor decisions that result from flawed processes....
-
Report Weighing The Options To Oracle's New Java SE Subscription
Oracle's Licensing Changes Spur Clients To Consider Alternatives
In June 2018, Oracle announced a new support model for its commercial Java runtime, Oracle Java SE. Java SE Subscription is a jarring disruption to long-term Java shops, including hikes in support...
-
Report Determine Your Data's Worth: Data Plus Use Equals Value
Intermediate Level: Strategy Practices For Insights-Driven Businesses
February 5, 2019 | Jennifer Belissent, Ph.D.As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that is top of mind for...
-
Webinar Define And Measure Emotion For More Effective Customer Engagement
February 5, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....
-
Report Five Essential Components Of Great SaaS Governance To Balance Agility And Risk
Management: The SaaS Transformation Playbook
Software-as-a-service (SaaS) solutions foster a faster, more agile approach to application deployment — a necessity for digital business. SaaS is a major component of any digital transformation...
-
Report Use Customer Journeys To Guide Your Digital Banking Strategy
Processes: The Digital Banking Strategy Playbook
Digital banking teams are keen to digitize the entire customer life cycle. They want to cut costs and offer convenience by enabling customers to research, buy, and manage loans, bank accounts,...
-
Report Create A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues
Strategic Plan: The B2B eCommerce Playbook
January 23, 2019 | Allen BondeBuilding a world-class B2B eCommerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report...
-
Report Now Tech: Master Data Management, Q1 2019
Forrester's Overview Of 20 Master Data Management Providers
January 15, 2019 | Henry PeyretYou can use master data management (MDM) to get a 360-degree view of your customers, to improve data quality and produce more accurate reports, and to prepare for sharing product data with partners...
-
Report Develop Your Revenue Growth And Acceleration Strategy
Strategic Plan: The Lead-To-Revenue Marketing Playbook
January 9, 2019 | Lori WizdoThe lead-to-revenue management (L2RM) strategic plan links the L2RM vision with the processes and tactics through which B2B marketers will realize this vision. This report describes the necessary...
-
Report Innovate Your Business Model To Drive A CX Advantage
Build A Robust Innovation Strategy Around The Customer
January 8, 2019 | Ryan HartLeading companies recognize that to maintain a differentiated CX advantage over their competitors, they must do more than incrementally fix and improve existing experiences. Companies gunning to...
-
Report The Forrester Wave™: Contract Lifecycle Management For All Contracts, Q1 2019
The 13 Providers Of CLM Solutions For All Contracts That Matter Most And How They Stack Up
January 8, 2019 | Andrew BartelsIn our 30-criteria evaluation of contract lifecycle management (CLM) providers for all contracts, we identified the 13 most significant ones — Agiloft, Apttus, CLM Matrix, Cobblestone, Concord,...
-
Report The BATJ Firms Are Driving Digital Financial Services For All
Baidu, Alibaba, Tencent, And JD.com Are Innovating Financial Ecosystems In China And Around The Globe
January 3, 2019 | Meng LiuThe financial technology (fintech) arms of Baidu, Alibaba, Tencent, and JD.com (BATJ) — four of the world's 10 largest fintech entities in 2018 — are now targeting financial services markets...
-
Report Create An Evolved Loyalty Strategy, Not Just An Effective Program
Executive Overview: The Customer Loyalty Playbook
Business-to-consumer (B2C) marketing professionals must help their firms mature their approach to customer loyalty to drive retention, engagement, and advocacy. Strategies that rely purely on...
-
Report Organize For Digital Banking Success
Organization: The Digital Banking Strategy Playbook
December 24, 2018 | Frederic GironBanks need to become customer-led, insights-driven, faster, and more connected to their external ecosystem if they want to be relevant in a digital world. In this transformation journey, digital...
-
Report Tackling The Unsexy Challenge Of Mainframe Modernization
The Cloud Era Demands Connection To Modern DevOps Practices
The death knell for mainframe has rung every year for the past several decades, but it's not going away. Infrastructure and operations (I&O) professionals are doubling down, migrating off, and...
-
Report Craft A Loyalty Strategy That Raises Your Firm's Maturity
Strategic Plan: The Customer Loyalty Playbook
December 20, 2018 | Emily CollinsCompanies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the...
-
Report Ten Key Strategies For Pivoting Enterprise Applications To SaaS
Strategy: The SaaS Transformation Playbook
December 20, 2018 | George LawrieUsing a software-as-a-service (SaaS) model, enterprises can focus on business outcomes instead of working around technology limitations. SaaS clients enjoy faster, more flexible deployment and more...
-
Report Use BT Road Maps To Drive Strategic Portfolio Management
Road Map: The Strategic Portfolio Management Playbook
December 20, 2018 | Margo VisitacionDelivering on strategies that enhance customer experience, executives continually urge tech teams to deliver value faster. Doing so sustainably requires clear insight into strategy, as well as...
-
Report Build A Pragmatic Cloud Strategy That Delivers Real Value To Your Organization
December 11, 2018 | Lauren E. NelsonThere's no shortage of sensational stories about groundbreaking cloud strategies — but that's not the task at hand for most infrastructure and operations (I&O) professionals. Their job is to...
-
Report Programs, Not Projects: The Shift To Content Services Demands Agility And Iteration
Continuous Improvement: The Enterprise Content Management Playbook
December 3, 2018 | Cheryl McKinnonSuccessful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders; clear governance programs; adoption of Agile development and...