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  • Strategy Planning & Governance
  • Melissa Parrish

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  • Report You Don't Need A "Social Marketing" Strategy

    Vision: The Social Marketing Playbook
    August 10, 2018 | Melissa Parrish, Jessica Liu

    Most marketers use social media, but few can quantify its value. In this report, we show how brands use social tactics to achieve marketing goals across the customer life cycle and how they use...

  • Report Quick Take: Innovate Around The Death Of Net Neutrality

    With Internet Providers Free To Build Slow And Fast Lanes, Design Around Cost And Bandwidth Uncertainty
    December 14, 2017 | Sophia I. Vargas, Susan Bidel, Andre Kindness

    The US Federal Communications Commission (FCC) has repealed the 2015 regulations requiring equal treatment for all internet traffic, commonly known as net neutrality. If they choose, carriers can...