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  • Strategy Planning & Governance
  • Use customer insights to gain competitive advantage
  • Brandon Purcell

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  • Report Four Levels Of Effective Analytics Planning

    Strategic Plan: The Customer Analytics Playbook
    January 22, 2018 | Brandon Purcell

    Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...

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