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  • Report The Forrester Wave™: Global Digital Business Transformation Accelerators, Q1 2019

    The 15 Providers That Matter Most And How They Stack Up
    March 19, 2019 | Nigel Fenwick

    In our 24-criterion evaluation of global digital business transformation accelerators, we identified the 15 most significant ones — Accenture, Atos, Capgemini, Cognizant, Deloitte, DXC Technology,...

  • Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    March 6, 2019 | Mark Grannan, Nick Barber

    Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

  • Report How To Build A Better (Digital) Mousetrap

    Apply Design Thinking To Develop An Iterative Platform Strategy
    February 20, 2019 | Nigel Fenwick

    For centuries, entrepreneurs have toiled to develop innovative products. The drive to build a better mousetrap is rooted in a desire to solve problems that many customers face. The fundamental...

  • Report Accelerate Startup Onboarding With A Risk-Tolerant Approach

    Balance Innovation And Risk When Working With Emerging Vendors
    February 20, 2019 | Oliwia Berdak, Duncan Jones

    Digital leaders keen to access cutting-edge technologies are betting on startups. But traditional, risk-averse supplier management models often prevent them from working with promising emerging...

  • Report The Digital Disruption Of Small Business Banking

    Banks Must Improve Digital Services For SMEs — Or Lose Customers To Disruptors
    February 19, 2019 | Peter Wannemacher

    Over the past decade, established banks have worked hard to extend their products and services to retail customers who've moved onto digital touchpoints. But digital banking for small and...

  • Report Use Customer Journeys To Guide Your Digital Banking Strategy

    Processes: The Digital Banking Strategy Playbook
    January 24, 2019 | Aurelie L'Hostis, Oliwia Berdak

    Digital banking teams are keen to digitize the entire customer life cycle. They want to cut costs and offer convenience by enabling customers to research, buy, and manage loans, bank accounts,...

  • Report Create A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Strategic Plan: The B2B eCommerce Playbook
    January 23, 2019 | Allen Bonde

    Building a world-class B2B eCommerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report...

  • Report The BATJ Firms Are Driving Digital Financial Services For All

    Baidu, Alibaba, Tencent, And JD.com Are Innovating Financial Ecosystems In China And Around The Globe
    January 3, 2019 | Meng Liu

    The financial technology (fintech) arms of Baidu, Alibaba, Tencent, and JD.com (BATJ) — four of the world's 10 largest fintech entities in 2018 — are now targeting financial services markets...

  • Report Organize For Digital Banking Success

    Organization: The Digital Banking Strategy Playbook
    December 24, 2018 | Frederic Giron

    Banks need to become customer-led, insights-driven, faster, and more connected to their external ecosystem if they want to be relevant in a digital world. In this transformation journey, digital...

  • Report The Future Of Your Business Depends On Emerging Technology

    Use Forrester's LIFT Framework To Drive Real Differentiation
    November 16, 2018 | Brian Hopkins

    Your business depends on a continuous supply of new technology to achieve its business goals. Beginners tend to approach this demand by fitting new technology to existing business needs. Advanced...

  • Report Build A Dynamic Digital Banking Road Map

    Road Map: The Digital Banking Strategy Playbook
    October 23, 2018 | Peter Wannemacher

    Digital business leaders at banks are tasked with articulating a vision of the future and a strategic plan for getting there. But moving from vision to action isn't easy, so banks need a road map...

  • Report How To Fail And Not Get Fired

    Lessons From 11 Leaders On How To Turn Failure Into Success
    September 27, 2018 | Martin Gill

    We've all heard the mantra: Fail fast; fail cheap. Enterprises use a growing range of techniques — design thinking, Lean Startup, and more — to emulate the test, learn, and pivot approach endemic...

  • Report How To Build Your Digital Venture

    Use Our Toolkit To Minimize Risks And Accelerate Your Efforts
    September 20, 2018 | Oliwia Berdak

    Launching a new digital venture can be a career-ending decision. The time, cost, and effort involved in building a new digital business from scratch can quickly spiral out of control. For this...

  • Report Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

    Overcome Internal Challenges To Disrupt Your Market
    September 19, 2018 | James Staten

    Levi's Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter...

  • Report Needed: Fintech Expert

    Focus On Scouting, Execution, And Partner Management For A Successful Fintech Strategy
    September 12, 2018 | Oliwia Berdak

    Keen to develop successful fintech partnerships, banks and insurers are hiring expertise from venture capital and startups. While the fintech pedigree of these new hires will help with scouting,...

  • Report Kick-Start Your Digital Business Strategy

    Beginner Level: Strategy Practices For Digital Business
    September 4, 2018 | Jacob Morgan, Oliwia Berdak

    For digital business leaders, the landscape is in constant flux. In today's fast-moving business environment, it's vital that your strategic plan be just as dynamic as your customers and your...

  • Report Best-In-Class Digital Leaders Embrace These Four Guidelines

    Advanced Level: Strategy Practices For Digital Business
    September 4, 2018 | Sucharita Kodali

    Digital leaders do several specific things to drive change while remaining market leaders in their domains: They embrace and empower their ecosystems, they have extensive customer listening...

  • Report Digital Transformation Case Studies: How 23 Companies Redesigned Their Business

    Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy
    August 27, 2018 | Martin Gill

    Business leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies —...

  • Report Assess Your Strategic Portfolio Management Maturity

    Assessment: The Strategic Portfolio Management Playbook
    August 16, 2018 | Margo Visitacion

    Strategic portfolio management (SPM) practices enable an organization to select and execute on the investments necessary to embrace a customer-obsessed operating model. This report and assessment...

  • Report The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook
    July 23, 2018 | Fiona Swerdlow

    A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a clear plan for how technology can...

  • Report Empower Autonomous Teams To Accelerate Digital Delivery

    Speed Digital Delivery With More, Not Less, Structure
    July 20, 2018 | Martin Gill

    Digital business leaders know speed of execution is vital. They also know they need to empower cross-functional teams to innovate, delegating decisions to those as close to the customer as...

  • Report Five Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook
    July 20, 2018 | Mark Grannan

    Governance is the dreaded "G-word" for many organizations: It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the...

  • Report Get Your B2B eCommerce Metrics Right

    Performance Management: The B2B eCommerce Playbook
    July 6, 2018 | John Bruno

    B2B companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. This report outlines how...

  • Report The Future Of Telecoms: From Endangered Species To Digital Service Providers

    The Changing Value Contribution Of Telcos In Digital Ecosystems
    July 2, 2018 | Dan Bieler

    Digital is affecting the telco market. More than ever before, telcos are embracing new technologies and experimenting with new business concepts. This, in turn, creates opportunities for enterprise...

  • Report Disrupt Your Business With A Digital Venture

    Use Your Fintech To Transform Your Core Business
    June 13, 2018 | Oliwia Berdak

    Tired of hitting internal obstacles and eager to grasp the digital opportunity, financial services executives are launching new digital ventures. Options range from digital-only brands to digital...

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