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  • Forum Data Strategy & Insights 2019

    The Insights-Driven Enterprise: Data Strategies for Business Transformation
    November 5, 2019 | Austin | Brandon Purcell, Noel Yuhanna, Boris Evelson

    It's time to stop drowning in data. The insights-driven enterprise is dependent on a critical, shared resource: deep pools of data. Data analytics, data governance, and data infrastructure are...

  • Report The State Of IT Maturity, 2018

    The Benchmark Report In The IT Transformation Playbook
    February 25, 2019 | Bobby Cameron

    Forrester surveyed nearly 10,000 global business and technology decision makers to better understand what mature technology leaders are doing to meet their firms' customer-obsessed business needs....

  • Report Five Key Trends To Benchmark DevOps Progress

    Benchmarks: The Continuous Deployment Playbook
    January 31, 2019 | Charles Betz, Will McKeon-White

    To succeed in the digital age, infrastructure and operations (I&O) professionals must keep abreast of market trends and benchmark across many facets of their business and technology practices. This...

  • Report Benchmark Your Customers' Digital Banking Journeys

    Benchmarks: The Digital Banking Strategy Playbook
    January 9, 2019 | Peter Wannemacher

    Digital banking strategy leaders aim to differentiate with services that meet or exceed customers' needs and expectations. To help them understand where they stand, we developed our Forrester...

  • Report The State Of CX Management Maturity, 2018

    The Benchmark Report In The CX Transformation Playbook
    December 31, 2018 | Rick Parrish

    Organizations that want to provide great customer experience (CX) reliably must master CX management because even a track record of high-quality CX is no guarantee it will continue. Mature CX...

  • Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

    Benchmarks: The Omnichannel Commerce Playbook
    December 19, 2018 | Michelle Beeson

    Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...

  • Report Understand The State Of Identity And Access Management, 2018 To 2019

    Benchmarks: The Identity And Access Management Playbook
    December 19, 2018 | Merritt Maxim, Andras Cser

    This data-driven report provides spending and technology adoption benchmarks for security and risk (S&R) leaders responsible for developing a comprehensive identity and access management (IAM)...

  • Report Measuring Up: Benchmarking Your B2B eCommerce Performance

    Benchmarks: The B2B eCommerce Playbook
    December 7, 2018 | John Bruno

    In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Forrester partnered with B2BecNews to survey B2B digital business professionals...

  • Report The State Of Data Security And Privacy: 2018 To 2019

    Benchmarks: The Data Security And Privacy Playbook
    December 5, 2018 | Heidi Shey, Enza Iannopollo

    This data-driven report outlines budgeting and spending, technology adoption plans, and other key breach, data protection, and privacy trends in global firms for 2018 through 2019. Understanding...

  • Report The State Of Customer Analytics 2018

    Benchmarks: The Customer Analytics Playbook
    December 4, 2018 | Brandon Purcell, Emily Miller

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 144 North American analytics and...

  • Report The State Of Risk Management 2018

    Benchmarks: The Governance, Risk, And Compliance Playbook
    November 30, 2018 | Christopher McClean, Trevor Lyness

    Executives must take big bets on new technologies, business models, and emerging markets to stay ahead of the fast pace of competition. With so much at stake and so many public examples of...

  • Report Steer Your Customers' Insurance Journeys With Benchmarks

    Benchmarks: The Digital Insurance Strategy Playbook
    November 2, 2018 | Ellen Carney

    Digital touchpoints must constantly evolve to reflect how consumers and small businesses research, buy, and use insurance. Digital insurance strategy leaders need to deploy digital services that...

  • Report Benchmark Your Enterprise Cloud Adoption

    Benchmarks: The Cloud Computing Playbook
    October 22, 2018 | Dave Bartoletti

    Enterprise cloud computing adoption accelerated in 2017 and will continue to grow through 2020. Are you ahead of your competitors — or lagging behind the average enterprise? Infrastructure and...

  • Report Use Modern Benchmarking For Modern Application Delivery

    Benchmarks: The Modern Application Delivery Playbook
    October 16, 2018 | Christopher Condo, Diego Lo Giudice

    As firms face growing competition for customers, they naturally want to compare themselves to their peers and competitors, but beware: Leaders don't compare their firms with competitors but with...

  • Report Everyone Uses Social Media; Few Know If It Works

    Benchmarks: The Social Marketing Playbook
    October 11, 2018 | Jessica Liu, Melissa Parrish

    Social media is no longer a new tool in the marketer's toolbox, but how brands use it is progressing far more slowly than innovations in social networks and platforms. This report reveals how B2C...

  • Webinar Best-In-Class Mobile Banking Functionality Practices

    October 2, 2018 | Aurelie L'Hostis

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of 42 large retail banks across the world. Our evaluation criteria cover a range of topics,...

  • Report Implement Effective Customer Service Metrics

    Benchmarks: The Contact Centers For Customer Service Playbook
    August 21, 2018 | Ian Jacobs, Kate Leggett

    Customer service leaders can easily become distracted by the sheer volume of metrics available for tracking operational activities and fail to deliver on key business goals. To keep customer...

  • Report The State Of Enterprise Marketing Technology, 2018

    Benchmarks: The Enterprise Marketing Technology Playbook
    July 11, 2018 | Joe Stanhope

    B2C marketing professionals must assemble enterprise marketing technology (EMT) stacks to support relevant and engaging customer experiences. For our Q1 2018 Forrester Wave™ evaluations of...

  • Report Retailers In Canada Must Stay Focused On Digital To Thrive

    Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth
    June 22, 2018 | Lily Varon

    Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights...

  • Report Use Objectives And Key Results To Build A Better Strategic Portfolio

    Benchmarks: The Strategic Portfolio Management Playbook
    June 8, 2018 | Margo Visitacion

    Customer-focused organizations continue to struggle with measuring the impact of programs. Traditional key performance indicators (KPIs) bring limited visibility to portfolio optimization because...

  • Webinar The Best B2B Marketers Are Customer-Obsessed: Be One Too!

    May 16, 2018 | Laura Ramos

    Customer-obsessed companies make specific tradeoffs in favor of their buyers. These firms are customer-led and driven by insights that allow them to move faster and work in an interconnected manner...

  • Report Answers To Common Questions About Forrester's Customer Experience Index

    Frequently Asked Questions About The CX Index Methodology, Business Impact Simulator, And Benchmark Study
    April 19, 2018 | Rick Parrish, Roxana Strohmenger

    Companies need a way to measure changes in the quality of their customer experience (CX), understand how it compares to competitors' CX, and prioritize improvements that will grow revenue....

  • Report Strategic Benchmarks 2018: Infrastructure Priorities

    Benchmarks: The Infrastructure Transformation Playbook
    April 17, 2018 | Sophia I. Vargas

    This report provides infrastructure and operations (I&O) professionals with strategic benchmarks so they can compare their infrastructure budgets, priorities, motivations, and technology adoption...

  • Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

    Benchmarks: The Enterprise Content Management Playbook
    April 16, 2018 | Cheryl McKinnon

    Benchmarks provide enterprise architects and their content management program peers with data to inform their road maps. Content is essential to successful digital business. Use this report to...

  • Report Right Your Privacy Ship Before It Capsizes

    Benchmarks: The Customer Trust And Privacy Playbook
    April 5, 2018 | Fatemeh Khatibloo, Stephanie Liu

    B2C marketers have gotten overzealous in their quest for hyperpersonalization with their collection and use of consumers' data, and now it's costing them their customers' trust. After years of...

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